Senior Digital Loyalty Strategist

Posted 14 Days Ago
Be an Early Applicant
3 Locations
Remote or Hybrid
120K-130K Annually
Senior level
Food • Software • Hospitality
PAR Tech offers a complete suite of front- and back-office products to serve the enterprise needs of restaurants.
The Role
The Senior Digital Loyalty Strategist designs and optimizes loyalty programs, advises on CRM and digital marketing strategies, and collaborates cross-functionally to enhance guest engagement and profitability for restaurant clients.
Summary Generated by Built In

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description:

Position Description: The is both a strategic consultant for PAR’s restaurant clients and a key advisor supporting internal cross-functional teams. Reporting to the Senior Manager, Loyalty Strategy, this highly visible role leads consulting projects focused on loyalty program design, restructuring, and optimization, as well as broader guest engagement and digital marketing strategies.

This role works closely with Sales, Product, Implementation, Managed Services, Customer Success, and third-party developers to drive measurable results — including increased participation, revenue, and profitability — across PAR’s client base.

Position Location:

Remote

Reports To:

Senior Manager, Loyalty Strategy

What We’re Looking For:

  • 5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy

  • Experience designing or implementing loyalty programs (restaurant or consumer brands)

  • Strong knowledge of campaign strategy, CRM, and SMS marketing

  • Skilled in collaborating cross-functionally and with external clients/partners

  • Proficiency in:

    • Excel (analysis, modeling, and reporting)

    • PowerPoint (polished, executive-ready presentations)

    • Word/Outlook (professional documentation and communication)

  • Strong organizational and multitasking abilities

  • Exceptional presentation and communication skills — confident advising C-level executives

  • Team player with a growth mindset and a willingness to take initiative

  • Open to coaching, feedback, and professional development

Additional Skills:

· Prior experience in consulting or agency environments

· Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.)

· Financial modeling and/or market research expertise

· Tableau proficiency (for performance analysis and visual storytelling)

Unleash your potential: What you will be doing and owning:

Loyalty Program Strategy & Optimization

· Design, restructure, and optimize loyalty programs tailored to brand needs

· Define KPIs, program health metrics, and engagement goals

· Optimize for ROI, retention, and future scalability

· Track loyalty market trends and apply insights

Campaign, CRM, & SMS Strategy

· Craft engagement strategies across loyalty, CRM, and SMS channels

· Support segmentation, targeting, testing, and performance optimization

· Partner with Managed Services to ensure campaign alignment with business goals

Cross-Functional & External Collaboration

· Support Sales and Customer Success teams to drive product adoption

· Collaborate with Implementation, Product, and Data teams on launch and feature alignment

· Coordinate with third-party developers on loyalty and ordering integrations

Data Analysis & Storytelling

· Leverage Excel and Tableau to analyze loyalty performance and growth opportunities

· Create executive-level presentations to clearly communicate recommendations and outcomes

Enablement & Thought Leadership

· Train internal teams on loyalty trends, frameworks, and strategies

· Maintain and improve playbooks, templates, and scalable consulting materials

· Contribute thought leadership via case studies, blogs, and webinars

Interview Process:

  • Interview #1: Phone Screen with Talent Acquisition Team

  • Interview #2: Video interview with the Hiring Manager (via MS Teams)

  • Interview #3: Video interview with the Team (via MS Teams)

  • Interview #4: Final Interview and Presentation (via MS Teams)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact [email protected]. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website. 

Top Skills

Excel
Outlook
PowerPoint
Tableau
Word
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The Company
HQ: New Hartford, NY
2,000 Employees
Year Founded: 1968

What We Do

PAR is a leading global provider of software, systems, and service solutions to the restaurant and retail industries. Today, with 50+ years of experience and point of sale systems in nearly 100,000 restaurants and more than 110 countries, PAR is redefining the point of sale through cloud software and bringing technological innovation to all corners of the enterprise. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. For more information, visit www.partech.com. PAR Technology was founded in 1968 and its current CEO is Savneet Singh. Since its inception 55 years ago, PAR Technology has grown to 1500 employees.

Why Work With Us

At PAR, we believe we’ll win or lose through the culture we build. Our culture is built on 4 values: Speed, Ownership, Focus and Winning Together. For PAR to win, we need our customers, our employees, our suppliers, our shareholders, and our community to succeed. We believe by committing to these values in all our endeavors.

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