Senior Digital Data Analyst

We are looking for a highly motivated individual and a self-starter with experience in marketing and digital analytics. You are an expert in digital analytics and digital platforms (e.g. Adobe), providing A/B testing on web performance, complex analysis on large data sets and building reports for senior stakeholders. You possess a deep understanding of digital analytics tools and techniques and be able to deliver data driven insights and solutions to the unique challenges faced in asset management.

You will work within our Business, Data, Analytics and Tools team (BDAT) providing a key role in deriving insights from our digital experiences, working closely with our Client Experience teams.
 

Key responsibilities

• Work with Europe and APAC stakeholders to scope, define and deliver key insights that will inform short and longer-term decision making for our Client Experiences and Strategic Initiatives

• Understand drivers of our digital performance and help provide the insights and actions needed to aid growth and goals, including KPIs to monitor and improve effectiveness of our Digital Platforms

• Create and enhance a suite of reporting dashboards and advanced models for multi-region analysis in areas such as lead generation and segmentation for high-priority organisations

• Contribute to the management and maintenance of the content taxonomy of client facing materials

• Work collaboratively with IT, Digital, MarTech and the wider technology team, learning from their experiences and sharing best practice

• Develop a thorough understanding of client/prospect behaviour, our target markets, industry trends, and business drivers to inform decision making

• Coordinate with Marketing teams and manage templates and lists for web and email campaigns

• Liaise with teams for campaign planning to ensure roadmaps are appropriately resourced

• Oversee ongoing work with teams to solve long-term issues related to Bot and traffic management.

• Set up report templates and conduct office hour sessions to assist with queries.

• Manage ongoing issues affecting IDs as part of a global initiative.

• Handle tagging lists and assist with tagging requirements for campaign setup to ensure accurate end reporting.

• Stay close to industry trends and advancements in digital analytics, applying best practices and innovative approaches to our digital marketing strategies.

“I am the person Capital Group is looking for.”

• Expert in digital analytics and platforms, notably Adobe, and ETL capabilities (SQL, Python, and Excel)

• Expert in data visualisation tools, preferably PowerBI

• Demonstrated experience of gathering business requirements and turning them into actionable insight for marketing and sales teams

• Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding prospect prioritisation, opportunity analysis and communication of results

• Ability to execute on multiple, concurrent projects in a fast-paced environment

• Ability to communicate complex data findings into actionable insights with the ability to influence cross-functional teams

• Experience in R and/or Databricks also beneficial

• Proficiency in managing web and email campaign templates.

• Effective communication and collaboration with campaign planning teams.

• Strong problem-solving skills for long-term web traffic management issues.

• Expertise in setting up and managing report templates.

• Experience in managing ID issues related to web and digital platforms.

• Knowledge of tagging and taxonomy management for accurate campaign reporting.

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In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

* Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.