JOB SUMMARY
This job is responsible for developing integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Develops content requirements and creates content strategy deliverables across a product or portfolio’s lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Maintains editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans.
This role can be either hybrid or remote. If you are within 50 miles of an office you are required to be onsite 3 days a week - T, W, TH.
ESSENTIAL RESPONSIBILITIES
- Create and implement digital content strategies for a portfolio of digital products and channels to support customer and business goals. Develops digital content development plans for other teams within marketing.
- Manages the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets.
- Develop content marketing briefs for internal and external partners. May manage day-to-day relationships with partners and third party vendors.
- Conducts and leads audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels
- Provides guidance and strategy to internal marketing partners, including copywriters, product management, marketing strategy, SEO analysts, etc.
- Analyze and report on content effectiveness across markets, segments, and channels.
- Other duties as assigned or requested
EXPERIENCE
Required
- 5 years of Marketing and Communications
- 5 years in Communications Strategy
- 5 years of Web Content Management
Preferred
- Professional experience using technology, tools, and AI in a Marketing function
SKILLS
- Excellent written, interpersonal communication, and presentation skills
- Proven track record of meeting / exceeding project requirements and delivering successful projects on schedule
- Successfully partners through collaboration with an ability to lead and influence others within a matrixed organization
- A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices
- Experience delivering content to meet accessibility and Section 508 compliance requirements preferred
- Deep, proven expertise in content strategy development and integrated tactical implementation for complex, large initiatives
- Strong planning and project management skills
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
EDUCATION
Required
- Bachelor's degree in Communication or Marketing OR 6 years of progressive related experience in lieu of education
Preferred
- Master's degree in Communication or Marketing
LICENSES or CERTIFICATIONS
Required
- None
Preferred
- None
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements
Pay Range Minimum:
$67,500.00Pay Range Maximum:
$126,000.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at [email protected]
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Highmark Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Highmark Health and has not been reviewed or approved by Highmark Health.
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Healthcare Strength — Medical, prescription, dental, and vision coverage are emphasized alongside 100% coverage for preventive exams, with onsite pharmacy access and fitness center availability at major campuses.
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Retirement Support — An employer‑sponsored 401(k) with a company match is highlighted, with AHN materials illustrating a 100% match on the first 4% plus an additional 1% employer contribution as an example within the enterprise.
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Wellbeing & Lifestyle Benefits — Wellness programs include stress‑management classes, health coaching, incentives for healthy activities, team‑member discounts, and volunteer incentives, with paid volunteer time also noted in the overall package.
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What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best. Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia. We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions. We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
