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Xero’s online accounting software connects small business owners with their numbers, their bank, and advisors anytime.
The Role
Drive engagement and growth of the Xero developer ecosystem through marketing strategies, community advocacy, targeted education, and effective content initiatives.
Summary Generated by Built In
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
About the team and role:
Our developer ecosystem is a key strategic asset to Xero, and one of the largest marketplaces for business apps in the world. It connects millions of small business customers and their advisors to over 1000 app partners and financial services in the Xero App Store, and tens of thousands of users of the Xero API who build value added integrations on the Xero platform.
The Ecosystem team includes a group of platform and growth marketers responsible for growing both sides of our marketplace; increasing awareness of the Xero platform value prop, resulting in the attraction of more integrations into the Xero ecosystem, and generating greater demand from our customers to adopt these solutions and use the Xero App Store.
As ‘Senior Developer Marketing Manager’ you will play a key role in accelerating the engagement and growth of our developer ecosystem. You will support the platform marketing strategy, driving key programs to drive growth and advocacy within the developer community.
Reporting to the Head of Platform Marketing, you will lead and champion community interactions and marketing programs that supercharge product utilisation, developer engagement and advocacy, as well as channel revenue.
This is a fixed term role (ending 24th Dec 2025)
We're looking for this person to be based in New Zealand (either hybrid or work from home).
What you'll bring to the role:
- 5+ years developer relations experience, ideally in program management, developer marketing or partnership roles.
- Technical background and expertise working with a technical or developer audience.
- Track record delivering effective content-led acquisition initiatives, utilising digital channels (organic, social, email, paid), events (virtual, webinars and IRL) PR, comms and community.
- Experience building community engagement and advocacy through targeted education programs
- Proven experience developing marketing strategy, audience segmentation, positioning and messaging
- Experience with marketing automation, CRM and business software - Salesforce Marketing Cloud a bonus
- Experience in a marketplace, SaaS or high-growth tech business is highly sought after.
What you'll do:
- Execute the platform marketing strategy to drive growth and engagement within the Xero partner ecosystem. Including:
- Collaborate with Head Of Platform Marketing, Head Of Growth and Partnerships to deliver channel acquisition programs
- Work with product marketing to ensure we have a compelling ecosystem platform and partner value proposition, and translate this through the Xero developer brand and partner enablement
- Work with HO Platform Marketing and Product to optimize the Xero Developer Centre to improve experience and conversion through the developer acquisition funnel.
1) Program strategy and delivery that enable internal clarity and external awareness and growth for Xero Developers including ongoing communication, review and governance
2) Writing targeted education and content to build engagement, increase product utilisation and inspire partner advocacy
3) Email nurture campaigns improving the developer experience, product adoption and onboarding into the Xero App Store / platform
4) Xero Developer brand improvements to drive awareness and acquisition
5) Re-invigorating and boosting engagement across Xero developer social channels and community forums
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Top Skills
CRM
Digital Channels
Email
Marketing Automation
Organic
Paid
Salesforce Marketing Cloud
Social
What the Team is Saying
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The Company
What We Do
Xero is a global small business platform with 3.95 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also has an extensive ecosystem of connected apps and connections to banks and other financial institutions helping small businesses access a range of solutions from within Xero’s open platform to help them run their business and manage their finances.
Why Work With Us
Xero is not like most companies. When you join Xero, you become part of something beautiful —a global community of people who are passionate about making an impact on the world. It’s a place where you can truly be yourself and find success in a way that’s meaningful to you.
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Xero Teams
Leadership
About our Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
Typical time on-site:
Flexible
Wellington, NZ
Singapore
Auckland, NZ
Brisbane
Denver, CO
Melbourne (HQ)
London, GB
Napier, NZ
New York, NY
San Mateo, CA
Sydney, NSW
Toronto, Ontario
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