Senior Designer - Performance and Social

Posted 2 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Fintech • Payments • Financial Services
The Role
Lead performance creative and organic social for paid channels and owned platforms. Produce channel-native assets, build testable creative pipelines and scalable templates, deliver motion and short-form video, iterate from data, oversee agency/freelance output, and contribute to brand, design system, and product launch work while collaborating across marketing, product, and design teams.
Summary Generated by Built In
Our Story
 
Hello there. We’re Zopa.
 
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! 

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. 

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

Zopa Bank is on an ambitious growth journey. With a clear target to reach 1 million current account customers and a step-change investment in paid acquisition, we’re building the creative engine to match. We’re now looking for a Senior Designer to own performance creative and organic social — two of the highest-impact creative surfaces in our growth plan. 

This is a role for a designer who understands that great creative isn’t just beautiful — it performs. You’ll be at the intersection of data and design, building assets that drive measurable results across paid channels while also developing an organic social presence that builds brand and acquisition momentum over time. 

Reporting into the Head of Brand Design & Creative, you’ll work closely with our performance marketing team, channel specialists, and agency partners. And because you’re a full-time in-house resource, you’ll also contribute to wider brand and creative projects when the team needs an extra pair of skilled hands — from campaign development to design system work and product launches. 

A day in the life:

    Performance Creative 

    • Lead creative development across paid performance channels, including Meta, Google, Apple Search Ads, Reddit, YouTube and more, producing high-quality, channel-native assets at pace. 

    • Build and maintain a structured pipeline of testable creative: concepting new hooks, formats, and messaging angles, and iterating rapidly based on performance data. 

    • Develop modular, scalable creative templates that enable fast iteration and channel expansion without sacrificing quality. 

    • Work closely with the Performance Marketing team to turn briefs and data insights into creative hypotheses, then execute and evaluate with speed. 

    • Drive motion and video capability across campaigns, reducing reliance on static formats and enabling richer storytelling in paid environments. 

    • Support creative briefing and quality oversight for agency and freelance partners, ensuring coherence and performance focus across all externally produced assets. 

    • Contribute to building a clear creative feedback loop, from live performance data back into the next round of concepting and production. 

    Organic Social 

    • Own the creative execution of Zopa’s organic social presence across relevant platforms (Instagram, TikTok, LinkedIn, and others), building always-on content that reflects our brand and drives engagement. 

    • Develop original content formats suited to platform behaviours, short-form video, motion graphics, interactive content, data storytelling, that grow our presence and support acquisition goals. 

    • Translate product features and propositions (Benefits, AI functionality, Biscuit 2.0, joint accounts) into engaging, human social content that resonates with target audiences. 

    • Align organic social creative with paid messaging to build a coherent and consistent brand voice across all channels. 

    • Identify and test emerging formats and platform opportunities, contributing to a more dynamic and culturally relevant Zopa social presence. 

    Wider brand and creative contribution 

    As a full-time in-house designer, you’ll also contribute to broader creative work when needed, ensuring the team can move faster on campaigns, product launches, and brand moments. That might include: 

    • Contributing to brand system and design system development as Zopa evolves its product range and visual identity. 

    • Supporting the delivery of campaign and product launch assets across web, in-app, and CRM surfaces. 

    • Helping maintain shared creative toolkits, templates, and asset libraries that support the wider team. 

    • Providing creative direction and feedback to agency or freelance partners when additional oversight is needed. 

    Cross-functional collaboration 

    • Partner with product marketing to develop campaign-ready messaging for major product launches, including Biscuit 2.0 and the CA AI proposition. 

    • Collaborate with the Head of Brand Design and Creative to ensure performance and social output is consistent with overall brand direction. 

    • Engage with Experience Design and Product teams when creative spans digital product surfaces. 

About you:

    Your track record and experience 

    • You’re an experienced designer with a strong background in performance creative, you know how to build assets that convert, not just assets that look good. 

    • You have hands-on experience producing creative for paid social and paid search campaigns across Meta, TikTok, YouTube, and similar platforms, with an understanding of what drives performance in each environment. 

    • You’re confident in motion and video production, you can create short-form video content and animated assets as part of your core practice. 

    • You’ve managed or contributed to an organic social channel, understanding the difference between brand content and performance content, and how to make them work together. 

    • You’re data-literate: comfortable reading performance reports, forming creative hypotheses, and designing tests that generate useful signal. 

    • You’re fluent in modern design tools (Figma, Adobe Creative Suite, After Effects or equivalent) and actively use AI creative tooling to improve speed and output quality. 

    • You’re comfortable contributing to brand and design system work — you understand how performance creative sits within a wider visual identity and can flex between the two. 

    • Experience in fintech, financial services, or a similarly complex product environment is a plus, but not essential, what matters is your ability to make complex things feel simple and compelling. 

    Your attitude and approach 

    • You’re fast and resourceful, you know how to make great work under time pressure and aren’t precious about iteration. 

    • You’re genuinely curious about performance: you want to understand why something works, not just whether it does. 

    • You balance creative ambition with commercial pragmatism, you care about craft, but you care about results too. 

    • You’re a strong collaborator who can work cross-functionally with marketers, strategists, and data analysts without losing your creative point of view. 

    • You’re flexible and comfortable switching contexts, moving between performance templates, social content, and brand work without losing momentum. 

    • You’re proactive and organised, comfortable managing multiple briefs across different channels and deadlines simultaneously. 

    • You can present and rationalise your creative decisions clearly and take feedback constructivel

At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
 
You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

*Subject to having the right to work in the country of choice

Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments. 

Skills Required

  • Strong background in performance creative (producing assets that convert)
  • Hands-on experience producing paid social and paid search creative across Meta, TikTok, YouTube, Google, Apple Search Ads, Reddit
  • Confident in motion and video production; create short-form video and animated assets
  • Experience managing or contributing to organic social channels (Instagram, TikTok, LinkedIn etc.)
  • Data-literate: comfortable reading performance reports, forming hypotheses, and designing creative tests
  • Fluent in modern design tools (Figma, Adobe Creative Suite, After Effects or equivalent) and use AI creative tooling
  • Able to contribute to brand and design system work and adapt performance creative to wider visual identity
  • Hybrid working in London office 2-3 days per week
  • Experience in fintech or complex product environments
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The Company
HQ: London
735 Employees
Year Founded: 2005

What We Do

We’re Zopa, and we want to make money work better for you. Our diverse team is united in their mission of creating simple, fair and honest financial products that have the customer’s needs at their heart. We’re proud that this dedication is reflected in our excellent rating on TrustPilot. We’ve always been unapologetically honest with our customers, and value the same in return. Their feedback helps us shape what we build, so we can provide a bank fit for today, and for the future. We’re not the new kids on the block though - we’ve been a pioneering force in finance for 16 years. In 2005, we built the first ever peer-to-peer (P2P) lending company, giving our customers access to loans built for real-life and intelligent investments backed by cutting-edge tech. In 2020, we launched Zopa Bank, meaning we could offer more – like fixed term savings backed by FSCS protection and a credit card to help customers take control of their finances. We’ve lent out over £6 billion and are proud to have made money work better for over half a million people across the UK, whether they were looking to borrow or save.

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