The Role
Own and execute demand strategy for a program area: build integrated multi-channel programs, run experiments, optimize campaigns, manage budgets and vendors, align cross-functional teams, and report on pipeline and revenue impact.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
The Senior Demand Marketing Manager role owns demand strategy for a defined program area or funnel stage. You'll translate GTM goals into integrated program plans, lead structured experimentation, and drive measurable pipeline impact across your markets. It's a high-ownership position for someone equally comfortable in the data and in the planning room.
What you'll do
- Define and execute demand strategy for your program area, including audience segmentation, program design, and investment approach
- Build integrated, multi-channel program plans that align sales, lifecycle, content, and product marketing around shared pipeline goals
- Own program performance end-to-end — from planning and execution through optimization and reporting — with clear accountability for pipeline and revenue contribution
- Lead structured experimentation across audience, message, and channel, including hypothesis development, test design, and analysis
- Use data and AI-driven insights to forecast performance, identify funnel inefficiencies, and prioritize high-impact opportunities
- Manage program budgets and vendor relationships; build investment cases and optimize spend
- Build repeatable, scalable workflows for planning, reporting, and campaign execution
What you'll bring
- 7+ years in B2B marketing, with 3+ years in a demand generation role where you owned pipeline-level performance
- Deep experience across multiple demand channels (email, paid media, SEO, social, events), including ABM
- Strong analytical skills — you're comfortable synthesizing multiple data sources, identifying root causes, and making decisions without perfect information
- Proven ability to design and run experimentation frameworks
- Experience with marketing automation platforms, CRM systems (Salesforce or HubSpot), and analytics tools
- Strong cross-functional collaboration skills; you can drive alignment without direct authority
Nice to have
- Experience in B2B SaaS, ideally 10 years or more
- Background in or familiarity with the fitness or wellness industry
- Experience building cross-functional campaign programs with measurable pipeline outcomes
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Flexible work - remote & hybrid
All your information will be kept confidential according to EEO guidelines.
#LI-Remote
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The pay range for this role is $95,000 – $120,000 per year.
Skills Required
- 7+ years in B2B marketing with 3+ years in a demand generation role owning pipeline-level performance
- Deep experience across multiple demand channels (email, paid media, SEO, social, events), including ABM
- Strong analytical skills; comfortable synthesizing multiple data sources and identifying root causes
- Proven ability to design and run experimentation frameworks
- Experience with marketing automation platforms
- Experience with CRM systems (Salesforce or HubSpot)
- Experience with analytics tools
- Strong cross-functional collaboration skills; ability to drive alignment without direct authority
- Experience in B2B SaaS, ideally 10 years or more
- Background in or familiarity with the fitness or wellness industry
- Experience building cross-functional campaign programs with measurable pipeline outcomes
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
