The Role
Own and execute demand strategy for a program area: build integrated multi-channel programs, run experiments, optimize campaigns, manage budgets and vendors, align cross-functional teams, and report on pipeline and revenue impact.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
The Senior Demand Marketing Manager role owns demand strategy for a defined program area or funnel stage. You'll translate GTM goals into integrated program plans, lead structured experimentation, and drive measurable pipeline impact across your markets. It's a high-ownership position for someone equally comfortable in the data and in the planning room.
What you'll do
- Define and execute demand strategy for your program area, including audience segmentation, program design, and investment approach
- Build integrated, multi-channel program plans that align sales, lifecycle, content, and product marketing around shared pipeline goals
- Own program performance end-to-end — from planning and execution through optimization and reporting — with clear accountability for pipeline and revenue contribution
- Lead structured experimentation across audience, message, and channel, including hypothesis development, test design, and analysis
- Use data and AI-driven insights to forecast performance, identify funnel inefficiencies, and prioritize high-impact opportunities
- Manage program budgets and vendor relationships; build investment cases and optimize spend
- Build repeatable, scalable workflows for planning, reporting, and campaign execution
What you'll bring
- 7+ years in B2B marketing, with 3+ years in a demand generation role where you owned pipeline-level performance
- Deep experience across multiple demand channels (email, paid media, SEO, social, events), including ABM
- Strong analytical skills — you're comfortable synthesizing multiple data sources, identifying root causes, and making decisions without perfect information
- Proven ability to design and run experimentation frameworks
- Experience with marketing automation platforms, CRM systems (Salesforce or HubSpot), and analytics tools
- Strong cross-functional collaboration skills; you can drive alignment without direct authority
Nice to have
- Experience in B2B SaaS, ideally 10 years or more
- Background in or familiarity with the fitness or wellness industry
- Experience building cross-functional campaign programs with measurable pipeline outcomes
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Flexible work - remote & hybrid
All your information will be kept confidential according to EEO guidelines.
#LI-Remote
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The pay range for this role is $95,000 – $120,000 per year.
Skills Required
- 7+ years in B2B marketing with 3+ years in a demand generation role owning pipeline-level performance
- Deep experience across multiple demand channels (email, paid media, SEO, social, events), including ABM
- Strong analytical skills; comfortable synthesizing multiple data sources and identifying root causes
- Proven ability to design and run experimentation frameworks
- Experience with marketing automation platforms
- Experience with CRM systems (Salesforce or HubSpot)
- Experience with analytics tools
- Strong cross-functional collaboration skills; ability to drive alignment without direct authority
- Experience in B2B SaaS, ideally 10 years or more
- Background in or familiarity with the fitness or wellness industry
- Experience building cross-functional campaign programs with measurable pipeline outcomes
Daxko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
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Flexible Benefits — Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.
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The Company
What We Do
Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.
Why Work With Us
At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.
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