Senior Demand Generation Manager

Posted 13 Days Ago
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Austin, TX
Hybrid
110K-130K Annually
Senior level
HR Tech • Information Technology • Sales
We help people get jobs, instantly.
The Role
The Senior Demand Generation Manager will design and scale a demand engine, collaborating on B2B marketing strategies, and optimizing campaigns while managing relationships with sales and operational teams.
Summary Generated by Built In

We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!

The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry.

After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful!

Main Purpose

This is a build-and-scale role for a senior B2B marketer seeking ownership, impact, and true commercial accountability.

As Senior Demand Generation Manager, you will design, launch, and scale the US demand engine—taking ideas from concept to measurable pipeline and revenue impact. This role sits at the intersection of strategy, execution, and growth, and is ideal for a builder who thrives in high-momentum environments.

You’ll shape foundational frameworks, test and learn rapidly, and turn early signals into repeatable growth. You’ll own the transition from planning to live execution and play a defining role in expanding Indeed Flex’s enterprise footprint across the US.

*This position is located onsite in Austin, TX (at The Domain), five days per week, with the option to work from home on Thursdays. 

Responsibilities & Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities and duties of the position.

Demand Engine Construction

  • Design and launch a global ABM framework, including account selection, HubSpot-based nurturing, and tightly sales-aligned workflows
  • Partner closely with Strategy and RevOps to ensure strong execution and scalable, repeatable foundations
  • Plan, launch, and optimise paid media across Google Ads and LinkedIn, spanning both top-of-funnel and bottom-of-funnel campaigns
  • Leverage direct mail and events by collaborating with events managers to deliver integrated, multi-channel campaign strategies

Operational Leadership

  • Build processes where they don’t yet exist and continuously refine them as the engine scales
  • Diagnose underperforming or stalled campaigns quickly and drive corrective action

Marketing Data & Infrastructure

  • Implement and manage lead scoring, lifecycle stages, and attribution models across HubSpot and Salesforce
  • Ensure clear, reliable visibility into marketing performance, spend, and impact

Content Activation

  • Ensure content is built to perform, not just exist
  • Translate thought leadership, product narratives, and insights into high-converting lead magnets, outreach sequences, and ABM assets

Cross-Functional Partnership

  • Work seamlessly with specialist teams (digital, brand, content, product marketing) to drive executional excellence
  • Build strong working relationships that balance speed, quality, and scalability

Sales Partnership

  • Act as a strategic peer to Sales
  • Set clear expectations on lead quality while equipping sales teams with the assets, messaging and narratives needed to close enterprise deals
Requirements
  • Experience: 6+ years in B2B Demand Generation, ideally within high-growth or scale-up environments
  • Builder Mindset: Proven track record of taking strategy from a slide deck to a live, scalable, automated demand engine
  • Relationship Builder: Excellent stakeholder management skills; confident, vocal, and credible with senior partners
  • Technical Depth: Hands-on expertise in HubSpot and Salesforce—you build workflows yourself, not just brief others
  • Commercial Instinct: Comfortable owning a revenue number, making smart trade-offs, and prioritising for impact
  • Persistence & Grit: Demonstrated ability to navigate ambiguity, learn from failure, and find a way forward
  • High Curiosity: Deep interest in buyer behaviour and how marketing technology drives sustainable growth
Benefits
  • $110,000 - $130,000 salary per annum
  • Medical, Dental, Vision, and 401K
  • Performance-based bonus totaling 12% of annual salary
  • Access to Company & Employee Benefits
  • 25 days PTO (prorated) + Birthday Off
  • 8 Paid Holidays 
  • Duvet days (½ day off every quarter)
  • Volunteer days

Work Environmen

This job operates in a professional office environment or remotely. This role routinely uses standard office equipment to complete daily responsibilities and duties. If working in a remote office environment, a clean, designated workspace must be kept in a safe condition, free from hazards to both the employee and the equipment. Remote office positions also require reliable, high-speed internet.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to sit or stand at a desk indoors for most of the day; and is occasionally required to climb or balance; and stoop, kneel, crouch or crawl.  The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

This position requires the employee to drive.

Position Type / Expected Hours of Work
Full-Time Position. Hours are Monday - Friday, regular business hours. Occasional evening and weekend work may be required as job duties demand. 

Travel
This position requires minimal travel, less than 25% of the time. Most travel is outside of the local area and will require overnight accommodations. 

All travel is subject to the Indeed Flex travel policy and will be recompensed per the policy. It is the responsibility of the employee to understand and abide by the Indeed Flex Travel Policy in order to receive appropriate expense reimbursements. 

AAP/EEO Statement
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Other Duties
Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

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The Company
HQ: Austin , TX
476 Employees
Year Founded: 2015

What We Do

We're Indeed Flex, a revolutionary app for temporary work empowering job seekers with the fastest way to find work that fits their lifestyles.

Through our evolving technology, we're putting work in the palm of people's hands, enabling them to decide where, when, and how they work at the click of a button.

At the same time, we partner with employers to deliver access to high-quality workers - "Flexers", as we call them - matched to their needs.

With the support of Indeed.com, the world's #1 job site, Indeed Flex operates in full autonomy as we strive to transform the staffing landscape by making access to work and job seekers frictionless.

We're expanding rapidly and recruiting the brightest, boldest talent to help us achieve our mission. Want to join our journey?

Why Work With Us

At Indeed Flex, we're progressive people with progressive ideas. That means that we have an incredibly flexible approach to the way we work internally. We believe in nurturing our talent, providing career progression opportunities, constantly adapting to be better and always striving for a great, collaborative and ethos focused culture.

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Indeed Flex Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We have a 4 day in office policy with the option to work from remotely on Thursdays which encourages in-person collaboration and real-time coordination of cross-functional groups at our incredible office in the Domain in Austin.

Typical time on-site: 4 days a week
Company Office Image
HQIndeed
Ontario
Cincinnati, OH
Cypress, TX
Dallas, TX
Lithia Springs, GA
London Office
Smyrna, TN
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