Senior Demand Generation Manager
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
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General Summary:The Senior Demand Generation Manager is responsible for planning, forecasting, executing, and measuring ConnectWise’s campaigns for our Cybersecurity and Backup & Disaster Recovery (BCDR) products that help MSPs secure their customer endpoints and data. This role works in partnership with cross-functional teams to establish an ongoing cadence of campaigns that generate leads and pipeline for the global sales organization.
Essential Duties and Responsibilities:
- Provides cross-functional support with a high attention to detail
- Researches, analyzes, and documents findings
- May coach and review the work of other team members
- Develops and executes ongoing campaigns and programs that support the company’s core goals for demand generation and pipeline creation of our cybersecurity and BDCR products
- Tracks and analyzes the results of campaigns and continually refines programs for optimal ROI
- Manages content-based offers leveraging our internal database and paid placements
- Regularly communicates with the sales team and leadership team on announcements for upcoming campaigns, status of current campaigns, and results of completed campaigns
- Stays informed on industry structure, trends, and initiatives and communicates best practices and solutions across functions
- Proactively manages clients’ expectations and communicates project status to the Demand Generation and Sales team
Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to manage large projects and processes independently with limited supervision
- Recognized subject matter expert of applicable work area
- Advanced knowledge of Demand Generation strategy typically obtained through advanced education and/or work experience
- Ability to situationally adapt and understand new technology/processes as per ConnectWise requirements
- Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
- Knowledge of Martech solutions (Salesforce, Marketo, Outreach)
- Ability to expand pipeline and increase revenue results
- Ability to communicate effectively with colleagues and leadership
- Ability to manage large projects and processes independently with limited supervision
- Recognized subject matter expert of applicable work area
- Advanced knowledge of Demand Generation strategy typically obtained through advanced education and/or work experience
- Ability to situationally adapt and understand new technology/processes as per ConnectWise requirements
- Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
- Knowledge of Martech solutions (Salesforce, Marketo, Outreach)
- Ability to expand pipeline and increase revenue results
- Ability to communicate effectively with colleagues and leadership
Educational/Vocational/Previous Experience Recommendations:
- Bachelor’s degree in related field or equivalent business experience
- 5+ years of experience
- Preferred: 2+ years in MSP industry
- Previous experience working in a cybersecurity or backup and disaster recovery organization highly preferred
Working Conditions:
- Remote or hybrid depending on location
- 0-10% travel may be require
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.