Senior Demand Generation Manager (Maternity Cover)

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
Big Data • Fintech • Financial Services
The Role
The Senior Demand Generation Manager will lead demand generation strategies, drive multi-channel marketing initiatives, manage a team, and ensure alignment with sales for pipeline success.
Summary Generated by Built In

This is a unique opportunity to take ownership of a well-established demand generation function with strong existing foundations, enabling you to focus on driving measurable impact from day one. You will lead both a critical business segment and a cross-functional Digital Centre of Excellence, giving you exposure to senior stakeholders and influence across multiple lines of business. With clear commercial targets, proven channels, and an experienced team already in place, this role offers the chance to make a tangible contribution while sharpening your leadership, strategic thinking, and full-funnel marketing expertise.

Please note: This is a 6 month fixed term contract

Your key responsibilities as an Senior Demand Generation Manager will include:
• Own marketing-aligned pipeline and bookings targets for the Data Insights / Wealth Management segment, including forecasting and performance tracking
• Drive and optimise multi-channel demand generation programmes across paid media, AEO, webinars, email nurtures, events, and partnerships
• Lead the Digital Centre of Excellence, establishing best practices and standards across all marketing channels and business segments
• Partner closely with Sales and BDR teams to ensure strong lead handoff, pipeline quality, and conversion performance
• Deliver clear, data-driven reporting and insights to senior stakeholders, including CMO-level presentations
• Manage and develop a small team while coordinating with cross-functional stakeholders including Product, Marketing Operations, and external vendors

You will need the following experience and skills to join us as an Senior Demand Generation Manager:
• You will have 7+ years of experience in B2B demand generation with direct ownership of pipeline or revenue targets within a SaaS, fintech, or similar environment
• You will have proven experience managing and developing teams, supporting both specialists and generalists to deliver strong performance
• You will demonstrate expertise across multi-channel demand generation including paid, organic/AEO, email, webinars, events, and outbound collaboration
• You will have experience with tools such as Hubspot, Salesforce, Google Analytics, Profound and Clay.
• You will be commercially focused, with the ability to translate marketing activity into pipeline and bookings performance and communicate effectively with senior stakeholders

FE fundinfo is a leading investment management technology and data company connecting asset managers to distributors in the UK, Europe and Asia Pacific. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.

We offer a collaborative and inclusive working environment where innovation and accountability are encouraged at every level. With a flexible, hybrid working model, you will have the support to balance professional and personal commitments while staying closely connected to your team. We promote continuous learning, knowledge sharing, and career development, giving you the tools and opportunities to grow and succeed in a fast-paced, high-performance environment.

Benefits:
• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Comprehensive health coverage to keep you and your family protected.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.

Skills Required

  • 7+ years of experience in B2B demand generation
  • Direct ownership of pipeline or revenue targets within SaaS or similar
  • Experience managing and developing teams
  • Expertise in multi-channel demand generation
  • Experience with marketing tools such as Hubspot and Salesforce
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The Company
Chennai
972 Employees

What We Do

FE fundinfo is a leading financial data company connecting asset managers to distributors in the UK, Europe and Asia Pacific. Through our data and intelligence, we empower the investment management industry to drive asset growth, reduce operational costs and manage risk, reducing time to market via preferred distribution channels. Our solutions help our customers manage risk, enhance operational efficiency and drive returns for their investors.

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