Senior Data Scientist, Member Insights - Growth

Reposted 8 Days Ago
Easy Apply
2 Locations
Hybrid
128K-240K Annually
Senior level
Fintech • Mobile • Software • Financial Services
SoFi’s mission is to help people reach financial independence to realize their ambitions.
The Role
The Senior Data Scientist will drive member growth initiatives, establish measurement frameworks, optimize acquisition economics, and conduct analyses. Responsibilities include building models, tracking KPIs, and working cross-functionally to influence growth strategies.
Summary Generated by Built In

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

We’re looking for a highly skilled Senior Data Scientist to play a pivotal role on the Member Data Science team, focused on driving and accelerating member growth across a broad set of member growth initiatives. This role will be instrumental in establishing measurement frameworks and analytical infrastructure to support growth strategies end to end. Key responsibilities include defining success metrics, building tracking systems, designing experiments, conducting customer segmentation and price elasticity analyses, and optimizing member acquisition economics with propensity models. The Member Organization builds engaging and personalized experiences for our members across our product lines.


As a Sr. Data Scientist on the Member Growth pillar, you will be responsible for defining and owning core growth KPIs, building and maintaining reliable dashboards and reporting to track performance, and establishing clear success metrics across the growth funnel. You will conduct deep-dive analyses such as customer segmentation, funnel analysis, A/B testing, and elasticity or trade-off evaluations to identify levers that optimize conversion, and become an SME in our member referral program. You will develop models (e.g., propensity or uplift models) to inform targeting, prioritization, and investment decisions across growth initiatives. This role requires strong technical skills (SQL, Python/R, Tableau, Statistics), deep expertise in metrics, segmentation, experimentation, and strong collaboration.


This role is inherently cross-functional, you will work closely with engineering, product managers, lifecycle marketing, data science, design, operations, finance, and executive teams to set growth objectives, define referral program strategy, prioritize features, provide insights, and execute on them. This is an exciting role for someone to make a direct impact on the company's growth trajectory and member experience.


Responsibilities:

  • Design and implement data collection and processing pipelines

  • Develop and apply machine learning models to solve business problems

  • Strong experience owning product analytics workflows including formulating success metrics, socializing them across the organization, and creating dashboards/reports

  • Evaluate and interpret the results of data analysis

  • Communicate findings to influence technical and non-technical stakeholders

  • Stay up-to-date on the latest data science techniques and technologies

  • Build data pipelines to deploy production level datasets

Qualifications:

  • Bachelor’s degree required (Master’s preferred) in Computer Science, Math, Physics, Engineering or quantitative field. 

  • 4+ years of relevant work experience 

  • Strong programming skills in SQL, Python/R and proficiency in Tableau

  • Proven experience creating dashboards and reports that drive business decisions

  • Experience with using DBT, Airflow to build Data Pipelines in Snowflake

  • Experience with experimental design/interpretation, A/B testing, quasi-experimentation for causal inference

  • Experience with data mining, descriptive analytics, defining KPIs, machine learning, statistical modeling, and predictive modeling concepts.

  • Experience with funnel analysis, cohort analysis, and segmentation

  • Demonstrate strong business acumen and curiosity, with excellent communication and presentation skills, including the ability to present to leadership.

  • Ability to work independently and as part of a team. You should be able to initiate and drive projects to completion 

  • Exceptional problem-solving skills

  • Influence outcomes and communicate technical content to general audiences 

  • Work independently in a dynamic, cross-functional environment, with strong attention to detail and the ability to be a team player.

  • Prepare comprehensive data reports and make insights easy to understand.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. 
 
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Skills Required

  • Bachelor's degree required (Master's preferred) in Computer Science, Math, Physics, Engineering or quantitative field
  • 4+ years of relevant work experience
  • Strong programming skills in SQL, Python/R and proficiency in Tableau
  • Experience with using DBT, Airflow to build Data Pipelines in Snowflake
  • Experience with experimental design/interpretation, A/B testing, quasi-experimentation for causal inference
  • Experience with data mining, descriptive analytics, defining KPIs, machine learning, statistical modeling, and predictive modeling concepts
  • Experience with funnel analysis, cohort analysis, and segmentation
  • Demonstrate strong business acumen and curiosity, with excellent communication and presentation skills

What the Team is Saying

Kari
Niyati
Mike
Suban
Caroline
Mona
Donald
Kari
Yelena
Thomas

SoFi Compensation & Benefits Highlights

  • Parental & Family Support Up to 12 weeks fully paid parental leave, paid caregiver leave, fertility/adoption resources, and subsidized backup childcare/eldercare are offered. Pet insurance and family-building support further broaden the coverage.
  • Healthcare Strength Medical, dental, and vision coverage is paired with company-paid short- and long-term disability and life insurance. Mental-health support via Modern Health and employer HSA contributions enhance overall health support.
  • Leave & Time Off Breadth Flexible vacation for exempt employees, generous PTO for non-exempt, paid holidays, and early-release “SoFi Fridays” expand time-off options. An additional 16 hours of paid volunteer time underscores community engagement.

SoFi Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
4,500 Employees
Year Founded: 2011

What We Do

SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.

Why Work With Us

Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery

SoFi Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!

Typical time on-site: Flexible
Company Office Image
HQSan Francisco, CA
Company Office Image
Cottonwood Heights, UT
Company Office Image
Frisco, TX
Company Office Image
Helena, MT
Company Office Image
Jacksonville, FL
Company Office Image
New York, NY
Company Office Image
Seattle, WA
Learn more

Similar Jobs

SoFi Logo SoFi

Credit Bureau Business Manager

Fintech • Mobile • Software • Financial Services
Easy Apply
Remote or Hybrid
United States
4500 Employees
86K-162K Annually

SoFi Logo SoFi

Director, Product Design

Fintech • Mobile • Software • Financial Services
Easy Apply
Hybrid
3 Locations
4500 Employees
192K-330K Annually

SoFi Logo SoFi

Staff Software Engineer

Fintech • Mobile • Software • Financial Services
Easy Apply
Hybrid
2 Locations
4500 Employees
154K-264K Annually

SoFi Logo SoFi

Product Marketing Manager

Fintech • Mobile • Software • Financial Services
Easy Apply
Remote or Hybrid
United States
4500 Employees
90K-168K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account