Senior Data Scientist - Marketing & Consumer Analytics

Posted 3 Days Ago
Wellesley, MA, USA
In-Office
111K-222K Annually
Senior level
Fitness • Healthtech • Retail • Pharmaceutical
The Role
Lead a workstream on enterprise marketing measurement: design experiments and models (MMM, incrementality, attribution), run large-scale analyses, deliver production-grade solutions, present findings to senior stakeholders, and mentor junior data scientists.
Summary Generated by Built In

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary We're hiring a Senior Data Scientist to lead a workstream within the Unified Measurement Engine (UME) team — owning end-to-end delivery as a senior individual contributor, setting technical direction, and mentoring peers. UME is building an industry-leading measurement stack that integrates Marketing Mix Modeling (MMM), incrementality testing, and agile attribution to quantify the impact of marketing across owned, paid, and earned channels at enterprise scale.

What You'll Do You'll own multiple concurrent projects across measurement methodology, large-scale experimentation, and analytics product delivery — framing the business question, designing the approach, building the solution, and presenting findings to senior stakeholders (Lead Director, Executive Director, AVP, and VP+). You'll run experiments touching 90M+ customers and hundreds of millions in media spend, co-build alongside an industry-leading measurement agency and vendor partners, and translate measurement insights into business strategy through regular recommendation sessions with VP-and-above audiences. You'll set technical direction for your workstream, mentor junior data scientists, and tackle open research problems alongside a team of statisticians and builders — universal control design for owned media, brand impact measurement for paid media, media mix saturation ("how high is high"), cross-channel measurement integration across digital and physical experiences, and meta-learnings across studies.

What You'll Bring

  • 3+ years of data science experience, with at least 2 years in marketing measurement, causal inference, or large-scale experimentation

  • Track record of analytical work that changed business decisions — not just answered questions

  • Production-grade Python and advanced SQL; proficiency with PySpark, Databricks, Snowflake, or equivalent distributed computing platforms

  • Strong fundamentals in causal inference, experiment design, time-series modeling, and Bayesian methods — with the judgment to pick the right tool for each problem

  • Hands-on experience with at least one of: MMM, incrementality testing, multi-touch attribution, or geo-experimentation

  • Familiarity with the model lifecycle: training, validation, deployment, monitoring, and drift detection

  • Ability to explain a model's assumptions and limits to a non-technical executive in three sentences

  • Experience leading workstreams, mentoring peers, and partnering with senior stakeholders (Lead Director and above)

Preferred Qualifications

  • Experience of leading advanced analytical and AI-driven approaches (e.g., predictive modeling, machine learning, optimization, forecasting, and emerging AI applications) to address high-impact business challenges.

  • Experience as a technical lead or squad lead on a measurement, marketing science, or experimentation team

  • Familiarity with performance and brand marketing metrics (ROAS, iROAS, lift, reach/frequency, brand equity)

  • Experience working with measurement vendors or co-building with external agencies

  • Exposure to owned, paid and earned marketing data ecosystems (CRM, ad platforms etc.)

  • Experience shipping analytical results into actionable recommendations to stakeholders

Education

  • Master's or PhD in Statistics, Economics, Computer Science, Marketing Science, Operations Research, or related field strongly preferred.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$111,240.00 - $222,480.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.


Additional details about available benefits are provided during the application process and on
Benefits Moments.

We anticipate the application window for this opening will close on: 07/05/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Skills Required

  • 3+ years of data science experience, with at least 2 years in marketing measurement, causal inference, or large-scale experimentation
  • Track record of analytical work that changed business decisions
  • Production-grade Python
  • Advanced SQL
  • Proficiency with PySpark, Databricks, Snowflake, or equivalent distributed computing platforms
  • Strong fundamentals in causal inference, experiment design, time-series modeling, and Bayesian methods
  • Hands-on experience with at least one of: marketing mix modeling (MMM), incrementality testing, multi-touch attribution, or geo-experimentation
  • Familiarity with the model lifecycle: training, validation, deployment, monitoring, and drift detection
  • Ability to explain a model's assumptions and limits to a non-technical executive
  • Experience leading workstreams, mentoring peers, and partnering with senior stakeholders
  • Master's or PhD in Statistics, Economics, Computer Science, Marketing Science, Operations Research, or related field
  • Experience leading advanced analytical and AI-driven approaches (predictive modeling, optimization, forecasting, emerging AI)
  • Experience working with measurement vendors or co-building with external agencies
  • Familiarity with performance and brand marketing metrics (ROAS, iROAS, lift, reach/frequency, brand equity)
  • Exposure to owned, paid and earned marketing data ecosystems (CRM, ad platforms)
  • Experience shipping analytical results into actionable recommendations to stakeholders
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The Company
HQ: Woonsocket, RI
119,959 Employees
Year Founded: 1963

What We Do

CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.

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