Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
The Senior Data Scientist, CRM Marketing, will be a key driver of data-informed customer relationship management strategies focusing on the Seller and Owner verticals. This role will leverage advanced analytical techniques to understand customer behavior, optimize marketing campaigns, personalize customer experiences, enhance lead generation and sales effectiveness, and ultimately contribute to increased customer engagement and revenue generation across both business lines. The ideal candidate will possess a strong analytical background, excellent communication skills, and a passion for leveraging data to solve complex business challenges in a dynamic real estate environment.
What You’ll Do:- Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
- Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.
- Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.
- Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.
- Collaborate on the integration of CRM data with other relevant platforms to create a holistic view of the customer.
- Establish KPIs and develop analytical frameworks to measure the effectiveness of CRM marketing campaigns across both business units, providing actionable insights for optimization.
- Conduct in-depth analysis of consumer data to identify trends, patterns, and opportunities for improved engagement, retention, and cross-selling (where applicable).
- Communicate complex analytical findings and recommendations clearly and effectively to both technical and non-technical stakeholders.
- Stay abreast of the latest trends and technologies in data science, CRM marketing, and the real estate industry.
- Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the development of necessary data infrastructure.
- Partner with Marketing Managers to understand their specific needs and develop tailored analytical solutions.
- Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area.
- 5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.
- Proven experience in developing and implementing data-driven marketing strategies, including segmentation, targeting, and personalization.
- Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.
- Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.
- Excellent SQL skills and experience working with large datasets.
- Proficiency in programming languages commonly used for data analysis (e.g., Python, R).
- Strong data visualization skills and experience with tools such as Tableau or Power BI.
- Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.
- Strong problem-solving and analytical skills with a demonstrated ability to translate data into actionable business insights.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the real estate industry (Rental or New Construction) is a plus.
- Familiarity with the new homebuyer journey and related data sources is a significant advantage.
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
How We Reward You:Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
Skills Required
- Bachelor's or Master's degree in Data Science, Statistics, Mathematics, Computer Science, Economics, or related quantitative field
- 5 years of related experience, with 2+ years as a Data Scientist
- Proven experience developing and implementing data-driven marketing strategies including segmentation, targeting, and personalization
- Strong proficiency in statistical modeling, machine learning techniques (regression, classification, clustering) and data mining
- Experience with CRM platforms (Cordial, Braze) and marketing automation tools
- Excellent SQL skills and experience working with large datasets
- Proficiency in Python and/or R for data analysis
- Strong data visualization skills and experience with Tableau or Power BI
- Excellent communication and presentation skills for technical and non-technical audiences
- Ability to work independently and collaboratively in a fast-paced environment
- Experience in the real estate industry (rental or new construction)
- Familiarity with the new homebuyer journey and related data sources
What the Team is Saying
Realtor.com Compensation & Benefits Highlights
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Parental & Family Support — Parental leave for primary caregivers is described as generous, alongside backup child and elder care and adoption assistance. Fertility and family‑building benefits, lactation support, and caregiving resources reinforce strong family support.
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Inclusive Benefits Coverage — Health coverage includes options for gender‑affirming care, reproductive and fertility services, autism support, and mental‑health resources for adults and children. Multiple medical, dental, and vision plans and telemedicine extend access across diverse needs.
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Retirement Support — An employer‑matched 401(k) with Traditional and Roth options, plus employer‑paid disability and basic life coverage, offer a solid financial safety net. The match is characterized as decent and reliable for a mid‑size tech/real‑estate platform.
Realtor.com Insights
What We Do
For years, millions of home shoppers have turned to realtor.com® to find their dream home. Operated by Move, Inc., realtor.com® offers a comprehensive list of for-sale properties, as well as the information and tools to make informed real estate decisions. Today, more than ever, realtor.com® is The Home of Home Search℠. Realtor.com® also offers homeowners a bevy of useful tools and resources through the My Home℠ dashboard. My Home℠ dashboard allows property owners to manage their home like the important investment it is by tracking their home’s value over time, researching and managing home improvements, and scouting other similar properties in the neighborhood.
Why Work With Us
The way home begins with you. With a diverse team of experts alongside you, you’ll help us reach new heights at the forefront of the digital real estate space. Bring your extensive knowledge and deep expertise and collaborate with other passionate visionaries to lead our industry and revolutionize the way people find home, in every form.
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Realtor.com Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Enjoy the flexibility of our hybrid policy—simply choose whichever three days a week work best for you to come into any of our offices.
