As a Senior Data Engineer (CDP), you will focus on designing and optimising Snowflake environments and customer data foundations that power CRM, personalisation, and audience activation.
This role is heavily centred around Snowflake architecture, data modelling, customer identity, segmentation, and enabling downstream tools such as Braze, Hightouch, and CDPs.
You’ll play a key role in helping clients turn fragmented customer data into actionable insights and scalable engagement strategies.
- Design and maintain Snowflake data models that support customer engagement, reporting, and audience activation
- Build and optimise customer-level data structures for segmentation, personalisation, and lifecycle marketing
- Translate customer engagement requirements into scalable Snowflake models and CDP-ready schemas
- Create and maintain pipelines that sync customer data into Braze, Hightouch, and other downstream tools
- Work with identity resolution, consent frameworks, event tracking, and customer profile unification
- Support clients in building customer 360 views and improving audience readiness across channels
- Optimise Snowflake performance, cost efficiency, and scalability across large datasets
- Ensure data quality, governance, and compliance across customer-facing data models
- Collaborate closely with CRM, CDP, analytics, and marketing teams to ensure data supports business use cases
- Deep Snowflake expertise, including architecture, modelling, optimisation, and performance tuning
- Strong experience with customer data platforms, identity resolution, and customer profile design
- Experience supporting CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Bloomreach, or Adobe Campaign
- Strong understanding of customer events, user attributes, audience segmentation, and lifecycle marketing use cases
- Experience with reverse ETL tools such as Hightouch or Census
- Strong SQL and dbt skills, with the ability to design scalable customer-centric data models
- Familiarity with consent management, privacy frameworks, and customer data governance
- Experience working with multi-channel customer engagement data across email, push, SMS, web, and app
- Ability to communicate complex customer data concepts to both technical and non-technical stakeholders
- Experience implementing or supporting CDPs such as Segment, mParticle, Tealium, or RudderStack
- Familiarity with predictive modelling, AI-driven segmentation, or propensity scoring
- Experience working with loyalty, retail, QSR, financial services, or subscription customer datasets
- Understanding of Braze data structures, Currents, custom events, and Connected Content
Skills Required
- Deep Snowflake expertise including architecture, modelling, optimisation, and performance tuning
- Strong experience with customer data platforms, identity resolution, and customer profile design
- Experience supporting CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Bloomreach, or Adobe Campaign
- Strong understanding of customer events, user attributes, audience segmentation, and lifecycle marketing use cases
- Experience with reverse ETL tools such as Hightouch or Census
- Strong SQL and dbt skills with ability to design scalable customer-centric data models
- Familiarity with consent management, privacy frameworks, and customer data governance
- Experience working with multi-channel customer engagement data across email, push, SMS, web, and app
- Ability to communicate complex customer data concepts to both technical and non-technical stakeholders
- Experience implementing or supporting CDPs such as Segment, mParticle, Tealium, or RudderStack
- Familiarity with predictive modelling, AI-driven segmentation, or propensity scoring
- Experience working with loyalty, retail, QSR, financial services, or subscription customer datasets
- Understanding of Braze data structures, Currents, custom events, and Connected Content
What We Do
Global Braze Agency, Massive Rocket, offers full-service solutions for businesses (Data, Engineering & CRM). We help our customers use data to understand their customers and automate communications across channels. We Grow Customer Lifetime Value. Our Global Delivery Centres support the most sophisticated customers in the world across the US, EMEA and APAC regions. Automate your end-to-end customer experience with our key services: Marketing Technology Stack Design Customer Engagement (CRM) Data Warehouse Management (DW) Customer Data Management (CDP) We extend your team with specialists Strategy | Planning | Setup | Integration | Execution As a consultancy, we deliver solutions that don’t just help digital marketing teams achieve their goals but also generate predictable growth. We adopt and implement new-age solutions that fulfil the needs of the new-age customer-centric companies. We are proud to be the technology partners of the leading technology solution providers in the industry: 1. Braze (One of the 4 Certified Level 4 “Orbit” Braze Partners) 2. mParticle (Solutions Partner of the Year) 3. Snowflake 4. Segment Get in touch to know more
