As a Senior CDP Consultant, you'll help leading brands unlock the full value of their customer data by designing, implementing, and optimising Customer Data Platform (CDP) solutions that power personalised customer experiences.
Working directly with clients, you'll bridge the gap between business strategy and technical execution—helping organisations unify customer data, improve identity resolution, enable audience activation, and build scalable customer data foundations across their Martech ecosystem.
You'll collaborate with CRM, Data, Marketing, and Engineering teams to translate business requirements into practical customer data solutions, ensuring data is structured, accessible, and ready to power personalised engagement across every customer touchpoint.
Whether clients are implementing a new CDP, optimising an existing platform, or modernising their customer data architecture, you'll act as a trusted advisor throughout the journey.
- Partner with clients to understand their customer data strategy, business objectives, and marketing use cases
- Design and implement customer data solutions using Customer Data Platforms and modern Martech technologies
- Define customer data models, identity resolution strategies, audience segmentation, and customer profile architecture
- Translate business and CRM requirements into scalable customer data solutions that enable personalisation and lifecycle marketing
- Support the implementation and optimisation of customer data pipelines, integrations, and activation workflows across CDPs and engagement platforms
- Work closely with CRM, Data Engineering, Marketing, and Analytics teams to ensure customer data is accurate, governed, and activation-ready
- Guide clients on best practices for customer data governance, consent management, and data quality
- Lead workshops, discovery sessions, and client presentations, providing strategic recommendations and technical guidance throughout delivery
- Stay up to date with emerging Customer Data Platform technologies, industry trends, and best practices to continuously improve client solutions
- 5+ years of experience working with Customer Data Platforms, Martech, CRM, or Customer Data solutions
- Strong consulting experience in client-facing roles within a consultancy, agency, SaaS business, or enterprise B2C organisation
- Experience working with one or more Customer Data Platforms such as Segment, mParticle, Tealium, Adobe RTCDP, Treasure Data, Bloomreach, Hightouch, ActionIQ, Zeotap, Salesforce Data Cloud, or similar
- Strong understanding of customer identity resolution, customer profiles, audience segmentation, event data, consent management, and customer lifecycle marketing
- Experience translating business requirements into scalable customer data architectures and activation strategies
- Good understanding of CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar
- Strong SQL skills with the ability to analyse, validate, and troubleshoot customer data
- Excellent communication and stakeholder management skills, with experience leading client workshops, discovery sessions, and strategic discussions
- Comfortable working across technical and non-technical teams to deliver business-focused customer data solutions
- English proficiency at C1 level
- Experience working with Snowflake, Databricks, BigQuery, or modern cloud data platforms
- Familiarity with Reverse ETL tools such as Hightouch or Census
- Experience working with loyalty platforms, CRM strategy, or customer journey orchestration
- Knowledge of data privacy regulations, consent management, and customer data governance
- Experience delivering customer data transformation projects within retail, eCommerce, financial services, travel, or other B2C industries
Skills Required
- Deep Snowflake expertise including architecture, modelling, optimisation, and performance tuning
- Strong experience with customer data platforms, identity resolution, and customer profile design
- Experience supporting CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Bloomreach, or Adobe Campaign
- Strong understanding of customer events, user attributes, audience segmentation, and lifecycle marketing use cases
- Experience with reverse ETL tools such as Hightouch or Census
- Strong SQL and dbt skills with ability to design scalable customer-centric data models
- Familiarity with consent management, privacy frameworks, and customer data governance
- Experience working with multi-channel customer engagement data across email, push, SMS, web, and app
- Ability to communicate complex customer data concepts to both technical and non-technical stakeholders
- Experience implementing or supporting CDPs such as Segment, mParticle, Tealium, or RudderStack
- Familiarity with predictive modelling, AI-driven segmentation, or propensity scoring
- Experience working with loyalty, retail, QSR, financial services, or subscription customer datasets
- Understanding of Braze data structures, Currents, custom events, and Connected Content
What We Do
Global Braze Agency, Massive Rocket, offers full-service solutions for businesses (Data, Engineering & CRM). We help our customers use data to understand their customers and automate communications across channels. We Grow Customer Lifetime Value. Our Global Delivery Centres support the most sophisticated customers in the world across the US, EMEA and APAC regions. Automate your end-to-end customer experience with our key services: Marketing Technology Stack Design Customer Engagement (CRM) Data Warehouse Management (DW) Customer Data Management (CDP) We extend your team with specialists Strategy | Planning | Setup | Integration | Execution As a consultancy, we deliver solutions that don’t just help digital marketing teams achieve their goals but also generate predictable growth. We adopt and implement new-age solutions that fulfil the needs of the new-age customer-centric companies. We are proud to be the technology partners of the leading technology solution providers in the industry: 1. Braze (One of the 4 Certified Level 4 “Orbit” Braze Partners) 2. mParticle (Solutions Partner of the Year) 3. Snowflake 4. Segment Get in touch to know more
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