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The Role
As a Senior Data & Analytics Specialist, you'll design and implement data tracking systems and work with teams to ensure data accuracy while communicating insights to clients.
Summary Generated by Built In
About demandDrive:
demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.Position Overview - Senior Data & Analytics Specialist:
We’re looking for a Senior Data & Analytics Specialist who lives at the intersection of data, tracking architecture, and client communication. This role goes far beyond reporting — it’s about designing, implementing, and maintaining scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights.
You’ll own the full lifecycle of tracking: from data layer design and tag manager architecture, to cross-platform conversion tracking, server-side implementations, and stakeholder education. You’ll work closely with marketing, product, engineering, and legal/privacy teams — as well as directly with clients — to ensure data is accurate, compliant, and actionable across the entire marketing and analytics stack.
Conversion & Platform Tracking
Consent, Privacy & Data Governance
Data Analysis, Visualization & Insights
Client Communication & Cross-Team Collaboration
Required Qualifications:
demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.Position Overview - Senior Data & Analytics Specialist:
We’re looking for a Senior Data & Analytics Specialist who lives at the intersection of data, tracking architecture, and client communication. This role goes far beyond reporting — it’s about designing, implementing, and maintaining scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights.
You’ll own the full lifecycle of tracking: from data layer design and tag manager architecture, to cross-platform conversion tracking, server-side implementations, and stakeholder education. You’ll work closely with marketing, product, engineering, and legal/privacy teams — as well as directly with clients — to ensure data is accurate, compliant, and actionable across the entire marketing and analytics stack.
Job Duties & Responsibilities:
Tracking Architecture & Measurement Strategy- Design and implement robust data layer architectures to support scalable, future-proof tracking across websites and applications.
- Build and maintain event-based tracking frameworks aligned with business goals (ecommerce, lead generation, product usage, subscriptions, etc.).
- Implement and maintain enhanced ecommerce tracking (product views, add-to-cart, checkout steps, purchases, refunds) using GA4 best practices.
- Architect clean, efficient Google Tag Manager (GTM) setups, prioritizing:
- Minimal tag sprawl
- Reusable variables and triggers
- Maintainable naming conventions
- Performance-first implementations
- Confidently jump into messy, unfamiliar GTM containers and quickly troubleshoot tracking bugs without prior context, including diagnosing tag firing logic, variable issues, and data layer inconsistencies.
- Troubleshoot complex tracking issues across browsers, devices, and platforms using GTM Preview, GA Debugger, browser dev tools, and network requests.
Conversion & Platform Tracking
- Implement and maintain conversion tracking across platforms, including GA4, Google Ads, Meta Pixel, and Meta Conversions API (CAPI), LinkedIn Insight Tag, and other tools as needed.
- Design and support server-side tracking solutions (e.g., GTM Server-Side and first-party tracking approaches) to improve data accuracy, reduce signal loss from browser restrictions, and support privacy and consent requirements.
- Ensure consistent event naming, parameters, and attribution logic across all platforms.
Consent, Privacy & Data Governance
- Integrate and manage consent management platforms (e.g., OneTrust or similar) with GTM and analytics tools.
- Configure tracking to respect user consent signals (analytics, marketing, functional cookies, etc.).
- Audit and manage cookie lifecycles, categorization, and firing logic.
- Collaborate with legal and compliance teams to support GDPR, CCPA, and evolving privacy regulations.
- Stay current on browser changes, privacy sandbox initiatives, and best practices for privacy-first measurement.
Data Analysis, Visualization & Insights
- Analyze large datasets to identify trends, anomalies, and optimization opportunities.
- Translate raw data into clear, actionable insights for both technical and non-technical stakeholders.
- Build and maintain dashboards and reporting in Looker Studio / Looker, focused on clarity, accuracy, and business relevance.
- Support reporting and analysis in additional BI tools when needed (experience beyond Looker is a plus).
- Use heat maps and session recordings to complement quantitative data with behavioral insights.
Client Communication & Cross-Team Collaboration
- Act as a trusted tracking and analytics partner for clients.
- Clearly explain tracking methodologies, data limitations, attribution challenges, and privacy/consent tradeoffs in plain language.
- Gather requirements, document tracking plans, and communicate implementation details clearly.
- Partner with marketing, product, engineering, and compliance teams to align measurement strategies with business objectives.
- Proactively recommend improvements to tracking infrastructure, reporting, and data quality.
Required Qualifications:
- Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Proven experience implementing custom event tracking, conversions, and ecommerce measurement.
- Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history.
- Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.).
- Familiarity with server-side tracking concepts and implementations.
- Experience managing cookie-based tracking and consent-driven data collection.
- Strong Analytical mindset with the ability to spot trends and inconsistencies.
- Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders.
Nice to Have:
- Experience with additional BI tools (Tableau, Power BI, Mode, etc.).
- Working knowledge of SQL, BigQuery, or data warehouses.
- Experience with marketing attribution models, funnel analysis, or experimentation frameworks.
- Deeper familiarity with global privacy regulations (GDPR, CCPA, etc.) and consent optimization strategies.
- Experience auditing or refactoring messy tracking setups into clean, scalable systems.
- Familiarity with no-code and low-code integration tools such as Zapier or similar automation platforms.
- Experience working with marketing and data platforms, including HubSpot, customer data platforms (CDPs), and enrichment tools such as Clay.
Benefits:
- Hybrid or remote (dependent on location) - $85,000 - $100,000 annual salary range.
- Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching.
- Paid time-off, including 14 paid holidays.
- Great work-life balance & positive company culture.
- Team happy hours.
- Casual dress code.
- Company laptop, full tech stack & tools, and other resources provided by demandDrive.
Top Skills
BigQuery
Ga Debugger
Google Analytics 4
Google Tag Manager
Looker Studio
SQL
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The Company
What We Do
demandDrive is an industry-leading integrated sales and marketing agency. We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth. Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row. Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Why Work With Us
Our culture is what allows us to provide the service we do for our clients in the B2B technology space. Our focus on employee-led growth has not only opened up tremendous opportunities for our reps, but they have in turn done the same for our clients. As our co-founders say: “Take care of your employees, and they'll take care of the business."
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