Senior Data & Analytics Consultant

About Incubeta 

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.

As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.

Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

The Position

Are you the Data & Analytics rockstar we are looking for? Join our team in Madrid and help us to grow the analytics service by revolutionizing digital analytics within the Southern Europe market!

We are looking for an experienced Data & Analytics Consultant who will provide detailed solutions to achieve maximum conversion and increase turnover for the business.As part of the Data & Analytics team, you actively participate in the projects carried out by Incubeta. These projects cover a wide range of services, including data collection, data analysis, dashboarding, CRO, and Cloud 4 Marketing projects. You will also actively participate in the Data & Analytics offers. Reporting to the Consulting Manager, you will help prioritise web analytics requests, tasks & deliverables according to business needs across different Industries. This is an exciting time to join as our Data and Analytics team is going through a big period of growth.

Role and Responsibilities

• Lead the promotion of Data / Analytics Marketing maturity framework to our clients
• Ensure the quality of deliverables sent to the client. (Analysis, presentations, etc..)
• Follow a structured action plan punctuated by various milestones.
• Ensure data quality & accuracy.
• Oversee operational and technical implementation with junior profiles or data engineers / data scientists
• Address issues related to digital activity management using key performance indicators.
• Guide clients in optimising website conversion through analysis and optimisation of online media purchasing.
• Provide data analysis services for clients, focusing on industry-specific indicators in areas such as travel, telco, retail, financial services etc.. to ensure alignment with their business objectives.

Your character

• Business acumen
• You are passionate about technology and how it can shape the online advertising industry & ecosystem to the benefit of our customers,
• You feel comfortable communicating both internally and with our customers
• Analytical mindset, coupled with exceptional written and oral communication skills.
• You have a proactive & cooperative approach to problem-solving,
• You are able to translate customer needs and deliver a high level of customer satisfaction,
• You are able to work independently whilst being able to work in a diverse cross-functional team,
• You are autonomous in your work and projects, 
• You have a knack for finding innovative solutions,
• You want to keep learning and developing your expertise,

Your profile

• Minimum 2 - 3 years experience working on digital analytics projects, especially Google Analytics (Universal Analytics and GA4)
• Proven expertise in online acquisition channels: search engines (SEO, SEM, bid-management tools), display ads, email marketing, social media, AdExchange, mobile apps, and more.
• Fluent in Spanish and good knowledge of business English (Portuguese & Italian are a plus)
• Sound understanding of the Southern European and specific Spanish online advertising industry - knowledge of the underlying technology, major tech providers, agencies landscape, and online media buying & selling processes including the programmatic buying landscape,
• Preferable but not essential ability to code/script in support of customer requirements (SQL and/or JavaScript and/or Python)
• Experience in designing and building solutions with ETL, TMS, Web Analytics tools, etc.
• Strong in strategic analysis and profound advisory skills,
• Proven track record of successful business development gained at a media agency or advertiser level,
• Proven knowledge in Google Analytics 360,
• Strong understanding of all digital marketing channels, ad technologies, cross-media solutions,
• Advanced project management skills,
• Knowledge of Analysis techniques applied to Marketing. Google Cloud knowledge is a plus.

 Benefits of working with us

• Working with exciting clients and worldwide enterprise companies alike
• Multilingual and multicultural teamwork
• Freedom to be authentic
• Ownership and accountability for all your projects
• Awesome colleagues & awesome clients
• An international, fast-paced job with attractive professional development opportunities
• Opportunity to grow in a startup environment