The Business Analytics team sits within Mural’s Centralized Operations team, which also includes Information Technology, Program Operations (PMO), and Business Operations and Strategy. Composed of skilled Data Analysts and Business Intelligence Analysts, the team works collaboratively with stakeholders from various departments to convert data into actionable insights that align with company goals and drive business growth. The team plays a pivotal role in furnishing Mural with crucial Business Health Reporting and metrics to measure our success.
YOUR MISSIONWe’re looking for a Senior Marketing Data Analyst who is both a strategic storyteller and a hands-on analytics operator. You’ll shape and execute our marketing and PLG data strategy, build the systems that power our insights, and translate complex data into clear, actionable recommendations that drive growth. This role blends data architecture, deep analytics, and cross-functional influence.
WHAT YOU'LL DOOwn Funnel & PLG Analytics: Map, measure, and optimize customer journeys for both product-led and sales-led growth. Identify drop-off points, analyze conversion paths, and recommend improvements that drive acquisition, retention, and expansion.
Build High-Impact Dashboards: Create and maintain intuitive, real-time dashboards (Tableau, Databricks, Looker, etc.) that combine marketing, product, and CRM data to guide Marketing, Product, and Sales decisions.
Lead GA4 Tagging & Tracking: Architect and manage GA4 event tagging to capture the full customer journey. Ensure tracking accuracy, integrate with CRM/marketing automation platforms, and partner with RevOps to maintain clean, reliable data flows.
Run Testing & Optimization Programs: Design, execute, and analyze A/B and multivariate tests across campaigns, onboarding, and product experiences. Incorporate attribution and segmentation analysis to understand performance by channel, product, and customer type.
Translate Data to Strategy: Turn complex analytics into clear, actionable insights for senior leadership. Use data to influence GTM priorities, marketing spend, and cross-functional initiatives across Product, Sales, and Marketing Ops.
5+ years in marketing analytics, ideally in B2B SaaS, with exposure to both product led and sales led growth. You’ve used data to drive measurable impact.
SQL Strength: Comfortable querying and joining large datasets from multiple sources to find insights.
GA4 Expertise: Deep knowledge of event tracking, tagging, and analytics best practices. Experience integrating web, CRM, and marketing automation data.
Proficiency in Tableau, Looker, Power BI, or similar
Hands-on experience with A/B and multivariate testing to improve acquisition, activation, and retention.
Ability to simplify complex data for non-technical audiences, including senior leadership.
Experience with Salesforce, HubSpot, Marketo, or similar platforms.
Comfortable working alongside Revenue Ops to support the marketing-to-sales handoff.
Strong organizational skills and a knack for spotting gaps in data flows or processes, and making them better!
Nice to Have: Familiarity with tools like Google Tag Manager, Segment, Databricks, DBT, or Airflow.
The base salary for this role ranges from $140,000-$160,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Equal OpportunityWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Top Skills
What We Do
Mural is a collaborative intelligence company. We connect teams to unlock their potential, increasing the innovation capacity of the enterprise. Mural creates a culture of effective collaboration — where everyone is connected, contributing, and empowered to deliver business-driving outcomes.
The Mural Collaborative Intelligence System™ centers around a digital whiteboard collaboration space, where teams work together in real-time or asynchronously. Consulting, innovation, product, information technology, and executive leadership teams collaborate visually with Mural, using guided visual methods and Facilitation Superpowers™ features to connect and innovate.
Joining forces with the LUMA Institute, Mural is also transforming how teams work together with a mission to introduce millions to collaboration design. Collaboration design is a new discipline that brings relational intelligence and psychological safety to group interactions — taking aim at isolation and disconnection and helping teams solve problems together with playful, provocative methods of visual thinking. Coming in late 2022, Mural aims to launch the Collaboration Design Institute™ (CDI). The CDI™ will offer training, curriculum development, certification, research, and consultation for professional collaboration designers.
Mural is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian.
Why Work With Us
Every day, we work together in a product that’s designed to cultivate creativity, empathy, and open-mindedness. We are committed to building a team where people of all races, genders, and orientations feel seen, heard, and valued. We strive to be the most equitable employer out there. Come join us and see what it’s like to grow with a diverse team!
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