Job Description:
The Senior D&A Product Manager EU Sales and Marketing, SRM will manage the vision, roadmap, and delivery of the Demand (sales & marketing) and Strategic Revenue Management Data & Analytics solution portfolio in Europe. Starting with key business problems and/or future capability needs, this role will interface with market, regional, and global sales & marketing leaders, as well as functional experts, to build and deploy analytics products that create business value and advance the RC digital agenda.
Key Responsibilities:Lead the interaction and engagement with the EU Demand (sales & marketing) and EU SRM teams for RC D&A. Elevate RC D&A as the thought leader and value driver for delivering the analytical insights required to meet RC EU’s goals.
Convert Problems into a Product Vision; understand the current process, pain points, user personas, and existing tooling to synthesize Product(s) that address the business need.
Strategic Change; partner with Regional D&A Director, EU to manage the roadmap of highest-impact analytical product areas. Ensure this is aligned to global priority areas for the domain.
Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC, D&A global and (where relevant) local strategies.
Architect a backlog of Epics that iteratively addresses the problem using the Agile framework, prioritizing them into Releases.
Partner with the Delivery & Data functions to scope and advocate for the resources, technologies, and data assets required to deliver each release.
Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.
Continually evaluate solution’s ability to solve the problem through adoption and other value creation indicators
7-10 years of experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment
Strong understanding of digital marketing, market research, S&OP and Strategic Revenue Management, as well as product management principles; i.e. Agile and Lean methodologies, product lifecycles, backlog management.
Proven record of facilitating teams to identify problems to solve, ideate solutions, and bringing possibilities to life
Strength in business-to-science translation, with experience growing partnerships between business and technology teams
Familiarity with CRM systems (e.g. Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and backlog management software (e.g. Azure DevOps, JIRA, Asana)
Analytics foundation – knowledgeable in both operations research and the data science domain
Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery
Required: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
Preferred: Master’s degree (MBA or similar), particularly with a focus on marketing, product management, or strategy
Preferred: Professional certification in product management (e.g., Pragmatic Institute, AIPMM, or similar)
Preferred: practitioner experience in Demand (Sales, Marketing, Insights) and/ or SRM domain
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry-competitive salary and benefits package, including a company bonus.
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Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
