Senior Customer Marketing Manager - Retention

Who we are

We’re looking for an experienced Senior Customer Marketing Manager to join our team and focus on building programs and touchpoints with customers in influence customer retention. This role will play a critical part in engaging and retaining our customer base by developing strategic, value-driven campaigns and content that drive awareness of Attentive thought leadership and GTM product launches/solutions, ultimately drive loyalty. You'll own and partner cross-functionally on initiatives that educate customers, drive product usage, surprise and delight, and influence renewals—ensuring customers recognize the ongoing value of partnering with Attentive.

Why Attentive needs you

• Customer Engagement Content Development: Own and create engaging customer-facing content, including product roadmap webinars, feature release communications, and milestone surprise/delight campaigns, to enhance customer knowledge of how to maximize performance and reward positive product usage. Partner with internal teams to ensure messaging is consistent, customer-focused, and aligned with Attentive’s unique value proposition.
• Renewal Campaigns: Develop and execute targeted campaigns in partnership with lifecycle, ABM and event marketing for customers with renewals in the next 180 days. Strategize and implement personalized approaches such as segmented lifecycle drips, VIP webinar/event invites, gifting, custom content, and meeting support materials to enhance customer satisfaction and retention outcomes.
• Go-to-Market (GTM) Support: Collaborate cross-functionally with Product, Customer Success, and Marketing teams to develop and execute GTM plans for new features and product roadmap updates.
• Milestone and Anniversary Campaigns: Design and launch campaigns that celebrate customer anniversaries, significant usage milestones, and achievements on the Attentive platform to deepen relationships and improve customer sentiment. 
• Analytics and Insights: Monitor and analyze campaign performance, customer engagement metrics, and retention KPIs to identify trends and opportunities for optimization. Provide actionable insights to internal stakeholders to inform ongoing retention strategies.

About you

• 7+ years of experience in customer marketing, lifecycle marketing or a retention-focused role, preferably in SaaS or B2B environments.
• Proven ability to create compelling content and campaigns that engage and educates customers, driving measurable results.
• Experience managing email marketing campaigns, including one-time and automated campaigns, and audience segmentation—Hubspot experience preferred. 
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines.
• Exceptional collaboration skills and a track record of working effectively with cross-functional teams.
• Analytical mindset with experience leveraging data to inform strategy and measure impact.
• Familiarity with customer engagement tools, CRMs, and gifting platforms (e.g., Hubspot, Salesforce, Sendoso, etc.) is a plus.
• Proactive self-starter who is comfortable with ambiguity and brings a builder mentality.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $145,000 - $170,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

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