Summary
Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.
Job description
In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.
What You'll Do
- Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth.
- Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience.
- Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications.
- Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders.
- Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies.
- Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.
Please note this role is a maternity leave cover.
What We're Looking For
- Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
- Strong analytical mindset with the ability to translate data into business actions.
- Experience designing and evaluating A/B testing programs.
- Knowledge of customer segmentation, personalization, and retention strategies.
- Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics.
- Strong stakeholder management and presentation skills.
- Passion for innovation, continuous improvement, and leveraging AI to solve business challenges.
- Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.
Why Join Us?
- Own high-impact global customer journeys reaching millions of users.
- Shape marketing automation strategy rather than simply execute campaigns.
- Work at the intersection of marketing, technology, data, and AI.
- Collaborate with international teams and senior stakeholders.
- Drive measurable business growth through optimization, experimentation, and innovation
Basic wage component (gross): from 3000 EUR
- Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months).
- The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate.
#LI-LV1 #LI-Hybrid #senior
Benefits
Health & well-being- BenefitPlus
- Healthcare (check-ups/annual programs)
- Multisport card
- Travel card "električenka"
- Supplementary pension saving
- Sick days
- Marriage allowance
- Childbirth allowance
- Parental contribution
- ESET family events (Family day, St.Nicholas)
- Refreshments in the office (fruits, coffee, soft drinks)
- Let´s get together breakfast
- Activity room, quiet room
- ESET events (Žranica, Christmas party..), teambuildings
- Loyalty allowance
- Loyalty extra days off
- Loyalty cake
- Loyalty glass award
- Refer a friend
- Christmas presents
- Discounts from external providers
Primary location
BratislavaAdditional locations
Time type
Full timeSkills Required
- Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization
- Strong analytical mindset and ability to translate data into business actions
- Experience designing and evaluating A/B testing programs
- Knowledge of customer segmentation, personalization, and retention strategies
- Hands-on experience with Power BI and Google Analytics or similar reporting and analytics tools
- Strong stakeholder management and presentation skills
- Passion for innovation, continuous improvement, and applying AI to business challenges
- Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment
ESET Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ESET and has not been reviewed or approved by ESET.
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Leave & Time Off Breadth — Time off is viewed as strong, with added days off and vacation/PTO described positively. Policies around PTO appear to contribute meaningfully to overall value.
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Parental & Family Support — Parental benefits are highlighted as supportive, with enhanced parental leave referenced in multiple regions. This area is frequently cited as a standout element of the package.
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Flexible Benefits — Flexible work options such as hybrid schedules and flexible hours are emphasized and appear to be widely appreciated. Work-from-home flexibility is repeatedly highlighted as a strength.
ESET Insights
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages. Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background. And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it. Put simply - when technology enables progress, ESET is here to protect it. ESET - Progress. Protected. Visit www.eset.com to learn more
