PFB Job Description
Accountable for Primary & Secondary Sales
New Retail outlet addition to increase sales.
Distributor handling and the issues with regards to their claim.
Management of the secondary sales force in terms of Training, Performance evaluation, coordination and communication between them and the distributor.
Coordinating Brand promotion events.
Developing dealer and distributor network.
Widening the target market.
Preparing sales report.
Vendor Management.
Managing Inventory.
Ensure maintenance of displays and equipment Pepsi-Cola Company standards.
Monitoring competitor's activity, tracking daily sales and monitoring the effectiveness of secondary schemes.
Facilitate timely and quality feedback for all activities for all activities as per guideline.
Skills Required
- Primary and secondary sales management
- Distributor and dealer relationship management
- Manage and train secondary sales force
- Coordinate brand promotion events
- Vendor management and inventory control
- Prepare and maintain sales reports
- Maintain displays and equipment to company standards
- Monitor competitor activity and evaluate secondary schemes
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What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
