Senior CRM Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Lisbon
Senior level
Information Technology • Manufacturing
The Role
As a Senior CRM Marketing Manager at Emma, you will lead the strategic and analytical evaluation of Customer Lifecycle Management, design and manage CRM programs, run A/B-tests for performance improvement, and manage cross-team projects to implement marketing strategies.
Summary Generated by Built In

Ready to lead, disrupt and reinvent the sleep industry?


We are Emma – The Sleep Company. Created in 2013, we are now the world's largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We're pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.

We're a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.

What you´ll do:

  • Be part of the CRM team and be responsible for the strategic and analytical evaluation and optimization of our Customer Lifecycle Management 
  • Generate insights by developing a deep understanding of our CRM marketing channels, customer journey touchpoints and key markets, thus helping us understand how to improve our marketing efficiency based on CLA contribution 
  • Contribute to Design and management of CRM programs; and pursue your own ideas for expanding CRM marketing activities across our markets and channels 
  • Run and evaluate A/B-tests to constantly improve our marketing performance Analyze the impact of our marketing activities and derive actions and recommendations from data 
  • Kick-start and manage cross-team projects, including stakeholders from different customer-facing roles, working closely together with the marketing and country teams to successfully implement new strategies and identify opportunities for further growth 

Who we´re looking for:

  • A Degree in Business Administration, Marketing, Economics, or have an equivalent form of education 
  • 5+ years in a previous experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns. 
  • You show initiative, are reliable, ambitious and are able to solve strategic questions by analyzing complex data 
  • You are hypothesis-driven; you are able to articulate logical hypotheses in the absence of data 
  • A friendly, open and highly motivated to familiarize yourself with a complex subject area and are willing to contribute your multi-tasking talent 

What we offer:

  • Innovative Environment: Be part of a forward-thinking company where your ideas matter.
  • Career Growth: We believe in investing in our people and providing opportunities for growth and advancement.
  • Collaborative Culture: Work alongside a diverse and talented team that is committed to excellence.

Become an Emmie


Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​


We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.


Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!

Top Skills

Crm Management
The Company
Mexico City
1,398 Employees
On-site Workplace
Year Founded: 2013

What We Do

We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age

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