The Role
Own CRM channel strategy, campaign calendars, lifecycle campaigns, segmentation, personalization, testing, and performance optimization across global markets. Lead market-led, educational, and automated campaigns to increase engagement and revenue. Translate local priorities into CRM plans and partner with CRM Operations and MarTech teams on delivery, tooling, data, and campaign automation.
Summary Generated by Built In
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
We are looking for a Senior CRM Marketing Manager to define and own how Capital.com uses CRM to engage clients and drive revenue across markets.
You will own our CRM channel strategy, deciding what runs where, when, and in what sequence across the customer lifecycle. You will manage the campaign calendar, lead market-led and educational campaigns, and ensure marketing activity forms a coherent, commercially effective client experience.
Responsibilities:
- Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
- Manage the integrated CRM campaign calendar and prioritise competing initiatives.
- Lead market-led, educational, and automated campaigns that drive engagement and revenue.
- Define segmentation, personalisation, and testing strategies across the customer lifecycle.
- Translate local-market priorities into effective CRM plans.
- Own campaign measurement, reporting, and optimisation.
- Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.
Requirements:
- Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
- Proven success delivering measurable engagement, revenue, or client-value growth.
- Expertise in segmentation, personalisation, automation, and experimentation.
- Strong analytical and campaign performance skills.
- Excellent stakeholder management and prioritisation abilities.
- Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
- Financial services or regulated-industry experience is desirable.
Skills Required
- Strong CRM or lifecycle marketing experience in a complex, multi-market organization
- Proven success delivering measurable engagement, revenue, or client-value growth
- Expertise in segmentation, personalization, automation, and experimentation
- Strong analytical and campaign performance skills
- Excellent stakeholder management and prioritization abilities
- Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation
- Financial services or regulated-industry experience
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The Company
What We Do
Capital provides software that enables founders to raise, hold, spend, and send funds all in one place. Capital has evolved its flagship fundraising tool (formerly known as Party Round) to provide founders with banking solutions that streamline their startups.
