SOFTSWISS is looking for a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle.
You’ll build and optimise CRM communications in HubSpot, develop automated customer journeys, manage audience segmentation and lead nurturing, and run email campaigns that generate and qualify leads and move them through the funnel towards MQL, Sales Accepted Lead (SAL), and pipeline conversion.
Purpose of the role:You’ll build a scalable CRM and lifecycle marketing approach that engages leads and clients throughout the B2B customer journey.
Working closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams, you’ll combine CRM strategy with hands-on execution in HubSpot to improve lead engagement, lead quality, Lead-to-SAL conversion, and pipeline contribution.
Key responsibilities:Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns.
Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
Launch targeted and ABM campaigns across different products, markets, and audience segments.
Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
Own email deliverability, database hygiene, and GDPR compliance.
Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution.
Russian and English language skills at B2 level or higher.
5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring.
Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.
Good knowledge of email deliverability, CRM data management, and GDPR requirements.
Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results.
Experience in B2B iGaming, SaaS, fintech, or technology.
Experience with Customer io, ABM, and data enrichment tools.
Basic HTML/CSS knowledge.
Experience running multilingual and multi-market CRM campaigns.
Experience using AI tools for personalisation, content, segmentation, or workflow optimisation.
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
Skills Required
- Russian and English language skills at B2 level or higher
- 5+ years of experience in CRM, email, lifecycle marketing, or marketing automation
- Experience in B2B environments with long sales cycles
- Hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level
- Experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring
- Understanding of lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes
- Knowledge of email deliverability, CRM data management, and GDPR requirements
- Strong analytical skills connecting CRM performance with funnel and pipeline results
- Experience in B2B iGaming, SaaS, fintech, or technology
- Experience with Customer.io, ABM, and data enrichment tools
- Basic HTML and CSS knowledge
- Experience running multilingual and multi-market CRM campaigns
- Experience using AI tools for personalization, content, segmentation, or workflow optimization
SOFTSWISS Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SOFTSWISS and has not been reviewed or approved by SOFTSWISS.
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Healthcare Strength — Health insurance or medical-service compensation from the first day and recurring therapy sessions indicate robust core coverage and mental-health support. Feedback suggests these provisions stand out relative to basic packages, with options like gym memberships or sports allowances in some locations.
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Flexible Benefits — Remote or hybrid work options are presented as standard, with flexibility to work from home or company offices depending on role and country. Feedback suggests add-ons like language lessons and education reimbursement broaden the package’s usefulness across diverse needs.
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Wellbeing & Lifestyle Benefits — Sports support, company events, and bonuses for life events contribute to a comprehensive lifestyle offering. Feedback suggests recurring mental-health sessions and sports allowances enhance day-to-day wellbeing beyond standard healthcare.
SOFTSWISS Insights
What We Do
Founded in 2009, SOFTSWISS is a strategic technology partner for iGaming operators worldwide. With almost two decades of experience, the company delivers compliance-focused, scalable solutions that provide operators with the reliable foundation to launch, grow, and expand confidently across regulated markets. Headquartered in Malta with offices in Poland and Georgia, SOFTSWISS operates through a global network of 2,200+ iGaming professionals across 30 countries. In 2024, the company strengthened its regional presence through strategic leadership appointments, including motorsport legend Rubens Barrichello as Non-Executive Director for Latin America.
Why Work With Us
WHY SOFTSWISS? You can work remotely with the ability to travel Modern technology stack with highload architecture and high-security standards Fast professional growth with the help of the expertise of a strong international team Benefits and Perks SOFTSWISS VALUES We care - We plan ahead and take responsibility for our actions. We see people - Ou
