Location: Come and join us either in Barcelona, Berlin or Hamburg!
Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.
We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.
YOUR DAILY ADVENTURES WILL INCLUDE:- As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
- Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)
- Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
- Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey
- Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
- Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities
- Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts
- 5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global level
- Hands-on experience with CRM platforms (experience with Braze is a plus)
- Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zones
- Ability to effectively prioritise and manage a diverse set of initiatives in a fast-paced environment
- A data-driven mindset, using both quantitative and qualitative insights to inform decisions
- Excellent communication skills in English (other European languages are a plus)
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.
Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?
Skills Required
- 5+ years of experience in CRM, lifecycle marketing, or customer engagement
- Hands-on experience with CRM platforms
- Experience with Braze
- Strong project management and stakeholder management skills
- Ability to influence across teams, markets, levels, and time zones
- Ability to prioritize and manage diverse initiatives in a fast-paced environment
- Data-driven mindset using quantitative and qualitative insights
- Excellent English communication skills
- Other European language skills
What We Do
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe available in 9 markets and in over 150 cities. Users can access all types of mobility services within a single app including taxis, Ride (PHV), Carsharing, eScooters, eBikes and eMopeds and public transport. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The Germany-based company is backed by the BMW Group and Mercedes-Benz Mobility. In total, around 1,000 employees in more than 26 offices work for the services of FREENOW, which is led by CEO Thomas Zimmermann. Intelligent Apps GmbH Neumühlen 19 22763 Hamburg Germany Managing Directors (Geschäftsführer): Thomas Zimmermann, Dr. Johannes Prantl Chairman of the Supervisory Board (Vorsitzender des Aufsichtsrats): Stephan Unger Contact: Tel.: +49 40 30606890 Fax.: +49 40 306068966 E-Mail: [email protected] FREENOW FAQ: https://support.free-now.com/hc/en-gb Help Center: https://support.free-now.com/hc/en-gb/requests/new Registry entry: Register court: District Court Hamburg Register number: HRB 110377 Privacy Policy: https://free-now.com/uk/gtc-privacy-policy-cookies/
