What You’ll Do:
Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and CandyJar. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive revenue.
Behavioral Segmentation & Content Targeting: Analyze user behavior and content performance data to define sophisticated audience segments. Leverage these insights to determine the optimal messaging and content strategy for each cohort, ensuring highly relevant and personalized touchpoints.
Campaign Planning & Execution: Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, and drive renewals and winbacks.
Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.
Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.
Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.
What You’ll Bring:
- Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth.
- Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale.
- You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact.
- Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.
- Knowledge of SQL and ability to make your own queries.
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams.
- You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results.
- You move fast and are willing to roll up your sleeves and do it yourself to get the job done.
Who We Are Looking For:
- Autonomous
- Bring solutions instead of problems
- Highly data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
What We'll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and Galatea TV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices in Berlin and San Francisco
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
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Skills Required
- Strong track record of scaling CRM programs within digital B2C businesses
- Experience leveraging CRM platforms like Iterable
- Understanding of A/B testing methodologies
- Knowledge of SQL and ability to make queries
- Excellent communication and collaboration skills
What We Do
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Why Work With Us
We are on a mission to discover hidden talents and turn them into globally successful authors. At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members.
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