Senior CRM Executive

Who Are We?

We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 1,000,000 active insurance policies, we protect builders, bakers, landlords and more than 1,200 other trades.

We’re a technology company as well as one that sells insurance. That means we build, we fail, we learn and we improve. Through our global social impact strategy, called 'The Big Dreams Project’, we're working to help 10,000 small businesses start or grow by 2030.

Why not check out our advert on YouTube: Simply Business TV advert 2024: 'Simply the Best'.

Job CategoryMarketingPosition TypePermanentTarget Openings1What Is the Opportunity?Here’s what you’ll be doing:
We are looking for a technically minded, detail-oriented problem solver to join our eCRM team during an exciting new phase of growth. As our Senior CRM Executive, you will be the engine behind our customer lifecycle and prospecting initiatives, leveraging a sophisticated tech stack to deliver best-in-class communications across the US market.What sets this role apart is its global impact; while you’ll be based in the UK, you will be the driving force for growth in the American market. You’ll bridge the gap between technical execution and business strategy, partnering with global teams to share eCRM best practices and experiment with the latest AI-driven efficiencies.

As one of our Senior CRM Executives, you’ll:

• Execute end-to-end campaigns: Build and test complex HTML emails from Figma designs and manage the full deployment of automated journeys.

• Master segmentation: Use Blueconic to strategically segment audiences based on behavioural and transactional data for personalised messaging.

• Drive growth: Identify and implement new ways to leverage email and SMS channels to increase conversions, cross-sell, and long-term retention.

• Innovate through testing: Run rigorous A/B tests and use data-driven insights from Looker to recommend high-impact changes to our strategy.

• Manage lead capture: Lead our website lead capture program to ensure a steady flow of high-quality prospects into our marketing funnel.

• Ensure compliance: Act as a guardian of data integrity, auditing technical setups to ensure strict adherence to US (CAN-SPAM) and UK (GDPR) legislation.

We’re looking for someone who is:

• An eCRM expert: You have 5+ years of experience in email marketing, specifically with Salesforce Marketing Cloud and Journey Builder.

• Technically proficient: You’re comfortable building emails from scratch using HTML and possess a working knowledge of AMPscript and SQL.

• A natural problem solver: You enjoy translating complex business needs into technical solutions and have a proactive, "can-do" attitude.

• Detail-oriented: You are highly organised, capable of multitasking, and committed to delivering a flawless communication strategy.

• Forward-thinking: You have a genuine desire to experiment with AI and a deep interest in mastering internal and third-party technology providers.

• Analytically minded: You use data to tell a story, identifying new opportunities to drive value and reporting results clearly to stakeholders.
   

(We know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the bullet points above to be considered for this role. We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.)

Ready to build the future of CRM?

If you’re a tech-driven marketer who thrives on clean code, complex workflows, and data-backed experimentation, we want to hear from you. At Simply Business, we avoid the jargon and focus on the impact. Help us scale our global reach and push the boundaries of what our marketing stack can do. Apply today to join our US Growth Marketing team.

What are the benefits of working at Simply Business:

• we offer a great work-life balance where workloads are manageable and everyone has the flexibility to work hybrid

• on top of the 25 days annual leave (plus bank holidays), we offer the option to buy five more days of holiday with your flexible benefits

• our flexible parental leave allows you to approach an important time how you want - with six months full pay to the primary caregiver and four weeks full pay if you're the secondary caregiver

• our life event leave is an extra days leave every two years for those big moments in your life like moving house or your birthday. And our long-serving employees get a two week paid sabbatical after five years of service, then four weeks off after ten years of service

• private medical insurance through BUPA, that covers any pre-existing condition is a core benefit. Plus a health cash plan that covers your everyday medical expenses

• we offer a competitive salary based on your experience and the current market. Plus the potential to earn an annual bonus based on performance

• access to tools to support your personal development on our dedicated learning platform. As well as support for your mental health with access to counselling

• we match what you put into your pension up to five per cent. And pass on a tax-free sum that's four times your basic salary with our life assurance policy, with the option to increase it to ten times through our flexible benefit scheme

• our salary sacrifice car scheme gives you the option to buy a brand new, fully insured, and maintained car for a convenient fixed monthly amount taken from your gross salary (after 6 months service)

• our flexible benefits scheme gives you an allocated amount to use each year on benefits like critical illness cover, dental insurance, travel insurance, or a gym membership

Ready to join us and drive our success as a high-performing team? Apply today.

Employment Practices

Simply Business is committed to providing equality and opportunities for all employees and candidates considering a career with us. We offer a workplace where colleagues are treated with respect and dignity. We don’t (and won’t) discriminate either directly or indirectly on the grounds of race, colour, religion, belief, political opinion, disability, nationality, ethnic origin, sex, sexual orientation or relationship status at any stage of the hiring process or during the course of your employment.