ABOUT US:
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.
Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
ABOUT THE TEAM:
You will be a key member of our 25-person global Marketing team at Talon.One, dedicated to building a leading brand and driving growth. Reporting to the Head of Growth, you will collaborate closely with teams including the Content, RevOps, Sales, and the Data Team.
ABOUT THE ROLE:
We need someone to own lifecycle marketing and conversion optimization across the customer journey, turning leads into pipeline through email, HubSpot automation, and intent-driven campaigns.
You'll be responsible for growing net new leads, MQLs, and pipeline primarily through hands-on execution: building email campaigns, creating HubSpot workflows, activating intent data, and optimizing conversion rates. This role is 80% execution, 20% strategic coordination with Paid, SDR, Field, and RevOps teams.
This is a full-time role based in Berlin, Germany.
ONCE YOU ARE HERE YOU WILL:
- Own and execute email and lifecycle programs, including newsletters, nurture campaigns, behavioral triggers, and end-to-end journeys
- Manage lifecycle stages from onboarding and activation through engagement and expansion, continuously improving performance through segmentation, experimentation, and AI-assisted iteration
- Ensure strong deliverability, healthy lists, and sustained subscription growth
- Build and optimize HubSpot workflows, segmentation logic, lead scoring, and nurture sequences
- Own lifecycle management and campaign attribution, partnering closely with RevOps as a power user
- Turn intent signals (e.g. Qualified, HubSpot Intent) into timely, targeted campaigns and high-intent segments
- Collaborate with SDRs to improve lead quality, handoff, and conversion
- Analyze funnel performance and run experiments to improve Lead conversion
- Align messaging and programs with Paid, SDR, Field, and RevOps teams to drive conversion beyond first touch
- Interpret performance, attribution, and funnel data to guide ongoing optimization
- Track and report on core metrics including lead growth, email engagement, funnel conversion, and pipeline influence
WHAT WE NEED YOU TO BRING TO THE TABLE:
- 6–8 years of experience in B2B SaaS marketing, with a focus on lifecycle, email, growth, or demand generation
- Deep, hands-on expertise with HubSpot, including workflows, segmentation, lead scoring, and automation
- A proven track record of improving email engagement, lifecycle performance, and funnel conversion
- Experience activating intent data and partnering closely with Sales or SDR teams to drive pipeline impact
- Strong analytical skills and comfort working with dashboards, funnel metrics, and performance data
- Clear, effective communication skills and a collaborative working style
- Comfort owning both strategy and hands-on execution in a fast-moving environment
- Ideally:
- You’ve used AI to scale content creation, personalization, segmentation, or decision-making
- You’re comfortable working with BI tools or SQL to explore performance beyond standard dashboards
- You’ve worked with ABM, product-led growth, or multi-touch lifecycle strategies
- You’ve used additional marketing automation platforms
- €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
- 30 days of annual leave, plus extra paid days for your birthday and moving day
- Home office setup budget, a monthly home office allowance
- Freedom to work from abroad for up to 90 days worldwide!
- Mental health support with nilo.health and a discounted Urban Sports Club membership
- 20% company subsidy on your pension contributions
- Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
- Lease your ideal bike through BusinessBike
WHY YOU SHOULD WORK FOR US:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees
Do you want this job?
We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
Find out more about our Candidate Privacy Policy.
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What We Do
Talon.One is building the world’s most sophisticated, API-based Promotion Engine. That means we provide the entire backend and user interface our clients need to build loyalty programs, generate coupons, track referrals, create bundles, and really any other promotion solution they can imagine — all using our rule-based engine. We believe that rewarding customers and creating incentives are an essential part of building meaningful relationships and we want to make rich, scalable promotion tools available to marketers in companies of all sizes. From our HQ in Berlin, to our offices in Boston, Birmingham and Singapore, Talon.One is made up of over 96 people from over 40 nationalities. Despite our different origins and our spread across the globe, we all have a few things in common — we love creative problem solving, we value independent thought and we want to give developers and marketers the tools they need to create promotions from scratch in a simpler, more intuitive way.
Why Work With Us
Talon.One is the first all-in-one Promotion Engine, and our technology is now the gold standard for promotion micro services. We’re strong advocates of flexibility in our product and the same is true in our working lives. We don’t believe that your job has to be the most important thing in your life. Everyone has unique reasons to feel inspired by
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