About Incubeta
Incubeta is a digital marketing agency with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.
As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.
Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.
The PositionAre you a visionary creative strategist ready to sit at the intersection of strategic storytelling, digital innovation, and business impact? Join our team as a Senior Creative Strategist!
In this key leadership role, you will be responsible for growing our creative capability, raising market awareness, and inspiring clients and prospects across the Southern Europe region (Spain, Italy, and Portugal). The position can be based in our Madrid, Milan, or Lisbon office.
You will blend strategic storytelling with creative excellence to showcase not just what creative looks good, but why it works, how it drives measurable results, and how Incubeta’s solutions fit into our clients' wider marketing mix.
Role and Responsibilities
- Creative Strategy & Innovation: Develop integrated, outcome-driven creative strategies tied to growth, engagement, and performance. Leverage AI and automation to deliver innovative concepts, ensuring Incubeta remains market-leading in creative solutions.
- Drive Commercial Growth: Manage commercial conversations and identify upsell and cross-sell opportunities. Support the new business team by crafting winning pitch strategies and collaborating with cross-functional teams to expand our creative footprint.
- Stakeholder Management: Serve as the strategic voice in client conversations, framing creative recommendations around business impact, value creation, and data narratives for executive leadership.
- Team Leadership & Culture: Foster a team culture centered on curiosity, growth, and innovation. Mentor team members, support career progression, and collaborate with global creative experts to maintain high standards.
- Predictive Planning & Quality: Partner with Project Managers and Traffic teams to balance immediate delivery needs with long-term creative roadmaps, prioritizing high-return campaigns and delivering exceptional value.
Your character
- Creative Storyteller & Business Thinker: Exceptional at combining data-driven insights with strategic storytelling to frame creative ideas in terms of business value.
- Commercial & Growth Mindset: A natural ability to identify growth opportunities, lead pitch strategies, and drive commercial success.
- Inspiring Leader: Passionate about modeling a culture of curiosity and inspiring clients, prospects, and colleagues with Incubeta’s creative offering.
- Autonomous & Collaborative: Comfortable taking ownership of strategic roadmaps while collaborating seamlessly across global teams.
Your profile
- Proven experience in creative strategy, digital advertising, or brand consultancy.
- Demonstrated track record of linking creative concepts to business outcomes, ROI, and commercial growth.
- Strong experience in business development, pitch strategy, and client relationship management.
- Deep understanding of integrated digital marketing, emerging tech (AI and automation), and creative execution across channels.
- Skilled at distilling complex data into executive-level messages for senior stakeholders.
- Languages: Perfect command of English, plus fluency in at least one of the regional languages (Spanish, Italian, or Portuguese).
- Working with exciting clients and worldwide enterprise companies alike.
- Multilingual and multicultural teamwork.
- Freedom to be authentic.
- Ownership and accountability for all your projects.
- Awesome colleagues & awesome clients.
- An international, fast-paced job with attractive professional development opportunities.
- Opportunity to grow in a startup environment.
Skills Required
- Proven experience in creative strategy, digital advertising, or brand consultancy
- Demonstrated track record linking creative concepts to business outcomes, ROI, and commercial growth
- Strong experience in business development, pitch strategy, and client relationship management
- Deep understanding of integrated digital marketing, emerging technology including AI and automation, and cross-channel creative execution
- Ability to distill complex data into executive-level messages for senior stakeholders
What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
