Senior Creative Lead

Requisition Number: 2346313
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

• Serve as a solid cross-functional lead with at least 3 years' experience managing partners, stakeholders, and senior leaders
• Collaborate closely with senior stakeholders to present creative ideas confidently, influence decisions, and drive alignment across teams
• Develop sound, insightful creative strategies and marketing plans that align with brand objectives and resonate with target audiences
• Simplify complex asks and prioritize effectively in a fast-paced environment to ensure maximum impact
• Craft compelling brand narratives and messaging grounded in simple, high-quality storytelling for use across multiple touchpoints
• Partner with cross-functional teams to ideate and execute integrated marketing campaigns
• Produce digital assets-including websites, social media content, videos, and graphics-using modern design and content creation tools
• Lead creative agencies with clarity and confidence, providing direction on brand alignment, creative execution, and project delivery
• Support event creative planning and collaborate with internal partners on event design and execution
• Analyze campaign performance data to optimize strategies, measure ROI, and inform future initiatives
• Stay current with industry trends, emerging technologies, and best practices in marketing and digital engagement
• Manage individual workstreams while collaborating with other members of the Talent Marketing team as needed
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field
• 9+ years of experience in marketing, advertising, or a related field
• Solid understanding of digital marketing channels including social media, email, SEO, and paid advertising
• Proficiency in modern design and content creation tools (e.g., Canva, Adobe Creative Suite) and project management tools
• Proven track record of developing and executing successful marketing campaigns from concept to completion
• Proven solid creative thinking and problem-solving abilities, with demonstrated capacity to think outside the box
• Proven excellent written and verbal communication skills with the ability to confidently present ideas to stakeholders

Preferred Qualification:

• Agency experience

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.