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The Role
Lead creative development and execution of packaging and visual concepts for collaborations and products, managing projects and ensuring alignment with the WHOOP brand.
Summary Generated by Built In
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a highly creative and strategic Senior Creative, Lead to join our Collaborations & Design team. This individual will play a pivotal role in translating brand and product concepts into tangible, visually compelling expressions. Sitting at the intersection of packaging, industrial design, and creative innovation, this role will influence how WHOOP collaborations and product experiences come to life across multiple touchpoints.
RESPONSIBILITIES:
- Lead creative development for collaborations and product initiatives in partnership with the Industrial Design, Brand & Marketing, and Apparel & Accessories teams.
- Develop and execute packaging design across categories including hardware, new products, and accessories.
- Translate creative concepts from ideation through final production, ensuring high-quality execution and alignment with the WHOOP visual identity.
- Build visual systems, mood boards, and design frameworks that communicate the WHOOP brand with clarity and intention.
- Manage multiple design projects simultaneously, providing direction to external vendors and agency partners as needed.
- Champion consistent and world-class visual storytelling across all design outputs.
QUALIFICATIONS:
- 8–10 years of professional design experience in packaging, art direction, and brand concept development (agency or in-house).
- Demonstrated expertise in visual design fundamentals including typography, layout, and composition.
- Experience working across disciplines such as graphic, digital, packaging, and experiential design.
- Proficiency in Adobe Creative Suite and Figma; experience with 3D or motion design is a plus.
- Strong communication and collaboration skills with the ability to influence cross-functional partners.
- Highly organized with excellent project and timeline management abilities.
- Bachelor’s degree in Graphic Design, Visual Communications, or a related field is preferred.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $130,000-$170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Learn more about WHOOP.
Skills Required
- 8-10 years of professional design experience in packaging, art direction, and brand concept development
- Demonstrated expertise in visual design fundamentals including typography, layout, and composition
- Experience working across disciplines such as graphic, digital, packaging, and experiential design
- Proficiency in Adobe Creative Suite and Figma
- Strong communication and collaboration skills with the ability to influence cross-functional partners
- Highly organized with excellent project and timeline management abilities
- Bachelor's degree in Graphic Design, Visual Communications, or a related field
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks
What the Team is Saying
Josh
Lead Designer
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Manan Dedhia
Field Quality Manager
Anahis
Staff Tech Lead - Mechanical Engineering
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Policies include 18 weeks of paid parental leave plus two additional weeks to support return-to-work. Feedback suggests this depth of leave is a standout element of the package.
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Wellbeing & Lifestyle Benefits — Offerings span medical/dental/vision, mental-health support, a $500 wellness stipend, daily meals, onsite gym/recovery tools, commuter benefits, and free WHOOP memberships. These wellness-forward perks collectively signal strong everyday support for employees’ health and lifestyle.
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Equity Value & Accessibility — Stock options are granted at hire and ownership is emphasized as part of total rewards. Feedback suggests this equity component is valued alongside cash compensation.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
