Location: Gurgaon/Mumbai | Full-time
About the role:
We are looking for an Art Director who can transform
business objectives, briefs, and ideas into high-impact, visually compelling
creative communication. The ideal candidate should have strong experience.
Working with advertising/creative agencies, understand industry-standard
creative practices, and have the ability to take a concept from idea →
visual direction → creative execution.
This role requires someone who is not only an excellent
visual thinker but also understands brands, audiences, competitors, and
communication strategy.
Key Responsibilities
1. Creative Concept & Art Direction
- Develop original creative concepts and visual ideas based on business and
communication objectives.
- Lead
the art direction for campaigns across digital, social media,
print, video and other communication platforms.
- Translate
abstract ideas and marketing briefs into strong, engaging visual
concepts.
- Establish
the visual tone, style, composition, imagery, typography and overall
creative direction.
- Ensure
that creative outputs are visually distinctive, relevant and aligned
with brand guidelines.
2. Creative Execution
- Create high-quality creative assets for campaigns and marketing
initiatives.
- Work
across multiple formats including:
- Social
media campaigns
- Digital
advertisements
- Brand
campaigns
- Print
creatives
- Presentations
- Videos
and motion graphics
- Marketing
collaterals
- Event/stall
branding
- Internal
and external communications
- Maintain
high standards of design quality, visual consistency and attention to
detail.
3. Campaign Experience
- Demonstrate
the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
- Understand
how to interpret briefs and convert them into compelling creative
solutions.
- Collaborate
effectively with copywriters, designers, video teams, marketing teams and
external agencies.
5. Competitor & Industry Analysis
- Conduct
regular competitor and industry creative analysis.
- Identify
emerging visual trends, campaign approaches and communication
opportunities.
- Benchmark
the quality of creative output against leading brands and agencies.
- Use
insights from competitor analysis to develop more differentiated and
effective creative communication.
6. Team Collaboration & Communication
- Clearly
communicate creative concepts and explain the thinking behind the work.
- Collaborate
with cross-functional teams to understand objectives and deliver the right
creative solution.
Requirements
Must-Have Skills
- 4-6 years of professional experience in creative design or advertising agency.
- Excellent conceptual and visual thinking.
- Strong
understanding of:
- Layout
& composition
- Typography
- Colour
theory
- Photography
- Illustration
- Visual
hierarchy
- Branding
- Digital
& social media design
- Ability
to handle multiple projects and work under tight deadlines.
- High
attention to detail and commitment to creative quality.
- Ability
to maintain industry-standard design and advertising practices.
Software/Tools
- Strong
proficiency in relevant creative tools such as:
- Adobe
Photoshop
- Adobe
Illustrator
- Adobe
InDesign
- After
Effects/Premiere Pro – added advantage
- Figma
– added advantage
- AI
creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT,
Runway, etc. – highly desirable.
Skills Required
- 8–10 years of professional experience in art direction, creative design, or advertising
- Strong experience in a creative or advertising agency environment
- Excellent conceptual and visual thinking
- Strong understanding of art direction and visual storytelling
- Ability to convert ideas and briefs into creative concepts and final outputs
- Strong knowledge of layout, composition, typography, color theory, photography, illustration, visual hierarchy, branding, and digital/social media design
- Strong competitor and industry research skills
- Excellent communication and presentation skills
- Ability to handle multiple projects and work under tight deadlines
- High attention to detail and commitment to creative quality
- Ability to maintain industry-standard design and advertising practices
- Strong proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
- Experience with After Effects or Premiere Pro
- Experience with Figma
- Experience with AI creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT, or Runway
What We Do
Kshema General Insurance Limited is a fully digital insurance provider in India focused on making farmers financially resilient and independent. It develops and delivers crop and agricultural insurance coverage for cultivators in the agriculture and food sectors, including protection against natural perils and climate-related risks. Through digital platforms, customers can buy or renew policies, file claims, and track claim status.
