Senior Creative Designer

Job Description:

Location: New Delhi/Gurgaon, Mumbai | Full-time

About the role:

We are looking for a highly creative and experienced Senior Art Director / Creative Lead who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communications. The ideal candidate should have strong experience working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea → visual direction → creative execution.

This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, the industry, and communication strategy.

Key Responsibilities

1. Creative Concept & Art Direction

• Develop original creative concepts and visual ideas based on business and communication objectives.
  
• Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.
  
• Translate abstract ideas and marketing briefs into strong, engaging visual concepts.
  
• Establish the visual tone, style, composition, imagery, typography and overall creative direction.
  
• Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.
  

2. Creative Execution

• Create and supervise eye-catching, high-quality creative assets for campaigns and marketing initiatives.
  
• Work across multiple formats including:
  
• Social media campaigns
  
• Digital advertisements
  
• Brand campaigns
  
• Print creatives
  
• Presentations
  
• Videos and motion graphics
  
• Marketing collaterals
  
• Event/stall branding
  
• Internal and external communications
  
• Maintain high standards of design quality, visual consistency and attention to detail.
  

3. Agency & Campaign Experience

• Bring strong experience from advertising/creative agencies and understand professional agency workflows.
  
• Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
  
• Understand how to interpret client/brand briefs and convert them into compelling creative solutions.
  
• Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.
  

4. Creative Thinking & Innovation

• Demonstrate strong conceptual and creative thinking rather than simply executing instructions.
  
• Challenge conventional approaches and propose fresh, innovative creative solutions.
  
• Convert strategic ideas into visual storytelling and memorable communication.
  
• Stay updated with emerging design trends, advertising trends, AI tools and new creative technologies.
  

5. Competitor & Industry Analysis

• Conduct regular competitor and industry creative analysis.
  
• Identify emerging visual trends, campaign approaches and communication opportunities.
  
• Benchmark the quality of creative output against leading brands and agencies.
  
• Use insights from competitor analysis to develop more differentiated and effective creative communication.
  

6. Team Collaboration & Communication

• Clearly communicate creative concepts and explain the thinking behind the work.
  
• Present ideas confidently to senior stakeholders and marketing teams.
  
• Provide constructive creative feedback to designers and other team members.
  
• Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.