We’re looking for a Senior Creative Copywriter with strong experience in the brand, advertising and marketing space—a seasoned creative who can turn strategic briefs, campaign objectives and consumer insights into thoughtful, effective copy across channels. The ideal candidate has experience building brands, shaping campaign ideas and creating compelling marketing communications within an agency, in-house creative team or fast-paced retail environment.
Reporting to the Manager, Creative Copy & Content, you’ll be a key creative partner—equally strong as a writer, editor and concept thinker. You’ll help develop brand-led ideas, write persuasive copy for integrated campaigns and bring Canadian Tire’s voice to life across digital, social, email, site, in-store and other marketing touchpoints.
If you’re a senior copywriter who thrives on big ideas, clear strategy and consumer-focused storytelling, we’d love to hear from you.
What You Will Do:
Lead creative conceptualization and iteration for marketing campaigns, promotions, and seasonal moments
Concept development (work with art directors)
Write engaging, purposeful copy across digital and print channels, including site, email, social, and in‑store materials
Champion brand tone of voice and expression across the OMNI‑channel process
Creative Governance: Support copy editing and quality control to ensure consistency and excellence
Proactively develop ideas and solutions that align with both brand and business goals
Confidently present creative concepts to project stakeholders and leadership
Embrace AI automation as a creative and productivity tool in your workflow
What you have:
7+ years as a copywriter within an agency or in‑house creative team
A strong portfolio showcasing brand‑led and retail storytelling
Strong experience mentoring other writers and giving feedback on work
Experience presenting to and working with clients and internal partners
An editor’s eye for detail, with excellent command of spelling, grammar and style guides
Proven ability to manage multiple projects and deadlines with confidence
Exceptional storytelling skills, with the ability to distill complex briefs into clear, engaging narratives
Strong presentation and communication skills—you can clearly articulate ideas and concepts
A collaborative mindset and positive attitude that thrives in a fast‑moving, evolving environment
Up‑to‑date knowledge of social and digital trends across platforms like Meta, TikTok, Pinterest, and Snapchat
A portfolio of your work
#LI-CD1
We’re always looking for great talent! In addition to competitive pay, we offer:
- Comprehensive benefits and retirement programs
- Performance incentives, Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities and product discounts
Broadband Salary Range: 53,000– 88,000.
Our typical hiring range is between 53,000 and 70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Skills Required
- 7+ years as a copywriter within an agency or in‑house creative team
- A strong portfolio showcasing brand‑led and retail storytelling
- Strong experience mentoring other writers and giving feedback on work
- Experience presenting to and working with clients and internal partners
- An editor's eye for detail, excellent command of spelling, grammar and style guides
- Proven ability to manage multiple projects and deadlines with confidence
- Exceptional storytelling skills; distill complex briefs into clear, engaging narratives
- Strong presentation and communication skills; clearly articulate ideas and concepts
- A collaborative mindset and positive attitude that thrives in a fast‑moving environment
- Up‑to‑date knowledge of social and digital trends across platforms like Meta, TikTok, Pinterest, and Snapchat
- Embrace AI automation as a creative and productivity tool in your workflow
- A portfolio of your work
What We Do
HBC is a diversified global retailer focused on driving the performance of high quality stores and their omni-channel offerings and unlocking the value of real estate holdings. Founded in 1670, we are the oldest company in North America.
