The Role
The Senior Copywriter conceptualizes and develops narratives and scripts across creative channels, works collaboratively, mentors juniors, and supports brand continuity.
Summary Generated by Built In
The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.
Job Description:
Key responsibilities:
- Writes narratives, scripts and storyboards, annotations and treatments
- Expresses ideas with clarity; on brand; on message and targeted to audience
- Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
- Comprehends and understands brand continuity, brand guidelines and brand positioning
- Creatively supports the effective use of technology and its applications to solve business problems
- Contributes work to pitches
- Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
- Executes creative concepts together with Art Director at the direction of the creative director
Qualifications:
- Creative, innovative, flexible, able to quickly come up with concepts/ ideas
- Great sense of humor
- Hardworking, can work under high pressure to meet deadlines
- Collaborative, good teamwork player while can work independently and responsibly
- Possesses high level of reliability, integrity and personal ethics
- Minimum of 3-4 years working experience at a similar position in an advertising agency
- Understanding of Vietnamese literature from Classic to Modern time, Vietnamese folklore, myth and mythology
- Good at using computer software of Word, Excel, Power Point etc.
- Familiar with new technology and innovations
Location:
Ho Chi Minh CityBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills Required
- Minimum of 3-4 years working experience at a similar position in an advertising agency
- Understanding of Vietnamese literature from Classic to Modern time, Vietnamese folklore, myth and mythology
- Good at using computer software of Word, Excel, Power Point etc.
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
