Senior Copywriter

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

We’re looking for a Senior Copywriter to join Creative X, the internal agency for Fortune Brands Innovations—a concept‑driven, narrative‑obsessed creative leader who will elevate how our brands communicate their stories to the world. This role blends strategic thinking, verbal craft, and brand stewardship, shaping compelling messaging that inspires consumers, empowers professional customers, strengthens brand equity, and drives business results across our mass premium and luxury portfolios.

As a senior creative on the team, you will partner closely with Brand, Product, Channel, and cross-functional stakeholders to develop insight‑driven messaging that reflects our brand standards while pushing them forward. You’ll lead copy development across integrated campaigns, digital content, social storytelling, video, retail, packaging, and experiential moments, ensuring everything we write feels cohesive, elevated, and strategically grounded.

This role is perfect for someone who thrives in a fast-paced environment, embraces emerging technologies like GenAI, and brings a strong point of view on language, brand storytelling, and creative innovation.

Job Responsibilities

Brand Leadership & Creative Development

• Lead copy development for Moen and House of Rohl across omnichannel campaigns, ensuring all messaging is cohesive, insight‑driven, and aligned with brand strategy.
• Translate business goals, consumer insights, and brand positioning into compelling narratives, campaign platforms, and messaging frameworks.
• Partner with art directors, designers, and business stakeholders to concept integrated ideas that drive engagement, preference, and conversion.
• Elevate the premium and luxury nature of our brands through refined messaging, tonal sophistication, and storytelling excellence.

Cross-Functional & Stakeholder Partnership

• Collaborate with Marketing, Product, and cross-functional partners to understand goals and shape creative solutions that meet both brand and business objectives.
• Present creative concepts, messaging direction, and rationale to senior stakeholders with clarity, confidence, and strategic insight.
• Serve as a trusted creative partner, helping teams articulate challenges, identify opportunities, and refine briefs before execution begins.

Creative Craft & Team Collaboration

• Lead copywriting across video scripts, campaign narratives, digital experiences, social storytelling, and packaging language, ensuring consistency and craft across all touchpoints.
• Mentor and inspire junior writers and creatives, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
• Contribute to the evolution of verbal identity and brand guidelines, ensuring they remain modern, consistent, and culturally relevant.

Innovation & Performance

• Apply insights and category trends to strengthen storytelling relevance and creative impact.
• Leverage GenAI and emerging creative technologies to accelerate ideation, expand messaging exploration, and improve efficient production.
• Partner with production and cross‑functional teams to streamline workflows and ensure high‑quality delivery across all asset types.

• Bachelor’s Degree and at least 7 years of copywriting or creative writing experience within an agency or in‑house creative team or High School Diploma and at least 10 years of copywriting or creative writing experience within an agency or in‑house creative team.
• Strong conceptual and storytelling skills, supported by a portfolio demonstrating excellence across integrated campaigns, digital experiences, and content creation.
• Experience concepting and writing for video and photo production, with a solid understanding of narrative flow, script structure, and cross‑screen storytelling.
• Expertise in digital‑first storytelling, social content, and emerging formats; familiarity with retail and packaging language preferred.
• Background in home, lifestyle, design, luxury, or other aesthetically driven categories preferred.
• Working knowledge of creative production processes, including collaboration with art directors, editors, and motion teams.
• Experience leveraging GenAI tools to enhance creative workflows and exploration.
• Exceptional collaboration, communication, and presentation skills, with the ability to articulate writing choices in terms of strategy and brand impact.
• A proactive, solutions‑oriented mindset and the ability to thrive in a fast‑paced, high‑performing environment.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $70,000 USD - $110,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

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To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.