About TBWA\Media Arts Lab
Media Arts Lab (MAL) is the exclusive global advertising agency dedicated to Apple. Our mission is to create smart, simple, and iconic work that transforms business and shapes culture for one of the world’s most iconic brand.
We’re looking for a Senior Copywriter for MAL Seoul, Korea, with sharp taste, original thinking, and an unwavering commitment to craft, someone who can shape ideas from spark to finish, elevate collaborators, and create work that is effortless, human, and unmistakably Apple. Deeply attuned to art, design, and culture, you deliver bold, timeless work that resonates globally.
Fluency in Korean and business-professional proficiency in English required. Visa sponsorship may be available.
The Work
- Collaborate closely with copywriters, art directors, designers, music supervisors, and strategists to concept and develop ideas rooted in Apple’s brand and product strategy.
- Make bold, original creative decisions grounded in insight, taste, and thoughtful risk-taking, and execute them with exceptional craft and attention to detail, and uncompromising quality.
- Maintain a high bar across all creative output, TV, social, print, experiential, OOH, ensuring every piece feels polished, intentional, and elevated.
- Confidently present and sell creative ideas to leadership, and partner closely with production teams to bring global campaigns to life with clarity and care.
- Review and refine creative work with creative leadership ahead of client presentations and production handoffs.
- Work with a diverse range of directors, editors, and creative partners to ensure consistently exceptional execution.
- Occasionally collaborate with MAL’s geo offices from briefing through final delivery, ensuring creative alignment and consistency across markets.
Who Will Thrive in This Role?
- Art, design, and culture are at the heart of everything you do, shaping every project you touch.
- You bring a strong point of view and a passion for concepts that translate across platforms and formats.
- Conceptual and strategic, able to connect creative ideas to broader brand and business goals.
- Entrepreneurial and curious, always looking for new ways to push the work and the brief further.
- Deep understanding of Apple’s brand, products, and audience across diverse global markets.
- Strong presentation and storytelling skills with the ability to clearly communicate ideas and creative rationale.
- Detail-oriented, yet able to distill ideas to their simplest, most powerful form.
- A collaborative team player who values the collective over the individual.
- Culturally aware and open-minded, with a desire to create globally resonant work.
- Passionate about all forms of creativity, from big brand films to small-format digital content.
What We Do
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.
Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company.
Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.
TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group.
