TBWA\Media Arts Lab

Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand.

In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.

Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.

We have six values that underpin who we are and how we do things at Media Arts Lab.

Creative to the Core
Outsider on the Inside
Constructive Candor
Cultivating Inclusivity
Strong Together
Hungry and Curious

TBWA\Media Arts Lab is part of the TBWA Worldwide collective