Position Summary and Objective
Global Guardian protects some of the highest-stakes clients in the world. For many of them, our words are the first thing they encounter. We're hiring a Senior Copywriter to take Global Guardian's brand voice forward, working from a clear positioning and foundation, and turning it into the one-pagers, decks, web copy, and campaigns that move deals forward, every single day.
If you can write with precision and force in someone else's voice, keep it consistent at volume, and stay sharp when priorities shift hourly, this is a role for you.
Essential Functions and Responsibilities
Own the Global Guardian voice: ensure all messaging, copy, and external communications adhere to the terminology, tone, and positioning set by the VP of Brand & Strategic Communications, and apply it consistently across every asset and audience.
Write and maintain sales enablement content: product and service communication assets, client-facing decks, proof stories and brochures.
Produce web copy, blog posts, and thought leadership supporting ongoing marketing campaigns.
Write sales emails and other outbound campaign copy.
Develop copy for event stands and in-person, experiential marketing materials.
Adapt tone for our core buyer audiences and varying formats without losing brand voice.
Manage multiple concurrent projects and shifting priorities in a fast-paced, always-on environment.
Partner closely with the Sales and Marketing team at our Virginia HQ, to keep content moving at pace.
Work with subject-matter experts to turn technical security and operations content into accurate, compelling copy, with discretion around sensitive details.
Competencies and Qualifications
Bachelor’s degree in Marketing, English, Communications, or related field.
Proven copywriting experience, in-house or agency, writing across multiple brands or clients.
Demonstrated ability to write consistently in an established brand voice, while flexing style and tone across various media.
Strong organizational skills and comfort managing a high volume of concurrent requests.
A calm, steady approach under pressure and tight deadlines.
Excellent written English and meticulous attention to detail.
Self-motivated, with proven success working remotely and asynchronously with a US-based team.
Ability to see the brand's positioning thread and weave it consistently across new communications assets.
A tactical mind, able to apply strategic insights, translate it them into useful content, and demonstrate clarity of thought.
Understands voice at both the tone level (word choice, phrasing) and the structural level (how content is organized), including how that structure affects how LLMs and AI search tools parse and represent the brand.
A working understanding of LLM behavior patterns and Answer Engine Optimization (AEO) is a bonus, not a requirement.
In your application, please include a minimum of two writing samples across a selection of brands that show you can adapt voice and tone across brands or formats (for example, a product one-pager alongside a blog post or sales email). We're less interested in a single polished portfolio piece than in proof you can hit a consistent brand voice while moving fast.
Our Process
After the initial interview round, shortlisted candidates will complete a short writing exercise: applying our voice guardrails across three different assets from a real-style brief. We're looking at how you interpret a brief, your approach to the creative process, and how you turn guardrails into voice.
Position Type and Schedule
- Salaried, Exempt professional.
- Salary range: $90,000 - $100,000 annually, dependent upon experience.
- Reports to VP, Brand & Strategic Communications.
- This position will be based out of McLean, VA, or potentially remote.
Work Environment and Physical Demands
Reasonable accommodation requires the physical and mental capacity to perform all essential functions effectively. In addition to other demands, the demands of the job include:
- Exposure to stressful situations, such as challenging individuals or high-alert security issues.
- Exposure to sensitive and confidential information.
- Regular computer usage.
- Frequent sitting and standing.
Global Guardian Values
- We are hyper-responsive
- We find a way to "yes"
- We do what we say
- We work as a team
Company Benefits
Medical, Dental, and Vision plans. Flexible Spending Accounts for Health and Dependent Care. Ancillary benefits including Basic Life and Accidental Death and Dismemberment (AD&D) Insurance, Voluntary Life and AD&D Insurance, Short-Term Disability Insurance, Long-Term Disability Insurance, Voluntary Accident Insurance, Voluntary Critical Illness Insurance, and Voluntary Hospital Indemnity Insurance. 401(k) plan with Traditional (Pre-Tax) and Roth 401(k) contribution options.
Equal Opportunity Employer Statement
Global Guardian is an equal employment opportunity employer. The Company provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disabled status, or genetic information. If you need reasonable accommodation regarding the application process, do not hesitate to contact [email protected].
Skills Required
- Bachelor’s degree in Marketing, English, Communications, or a related field
- Proven copywriting experience in-house or at an agency
- Experience writing across multiple brands or clients
- Ability to write consistently in an established brand voice and adapt style across media
- Strong organizational skills and ability to manage a high volume of concurrent requests
- Ability to work calmly under pressure and meet tight deadlines
- Excellent written English and meticulous attention to detail
- Self-motivated experience working remotely and asynchronously with a US-based team
- Ability to apply brand positioning consistently across communications assets
- Ability to translate strategic insights into clear, useful content
- Understanding of voice at tone and structural levels, including how content structure affects LLMs and AI search tools
- Working understanding of LLM behavior patterns and Answer Engine Optimization
- At least two writing samples demonstrating adaptable voice and tone across brands or formats
What We Do
Global Guardian offers a full range of domestic and international duty of care services. Traveler tracking (active and passive), medical and security response, secure transport, intelligence and due diligence, emergency evacuation and custom aviation, cyber security, and video surveillance monitoring. Via our 24/7 Global Security Operations Centers, and affiliates on the ground in over 125 countries, Global Guardian can seamlessly integrate these capabilities into a “one button push” that empowers organizations to manage their people, assets and communications.
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