This highly creative person embraces a digital-first mindset and understands how to distill an idea to its core. They are as passionate about crafting punchy, concise copy as they are about developing memorable values-driven campaigns and building meaningful, enduring connections with the Athleta community of women and girls.
This role reports to our Senior Editorial Manager.What You'll Do
Support the organic social team in concepting social-first executions on a seasonal basis
Write on-brief copy for our organic social channels (Instagram & TikTok)
Create quick-turn copy for last-minute, real-time executions including influencer collaborations
A passionate writer with 5+ years writing experience in advertising, marketing, journalism or related field
Recipient of BA in English, journalism, communications and/or an amazing portfolio showcasing digital-first editorial experience—your writing skills are more important than how you got them
An adroit storyteller who can be persuasive in as few as 20 words or as many as 200
An accomplished plate spinner who can prioritize tasks and meet deadlines
A collaborator who knows a good idea when you see it, even if it’s not yours
A whole person with a full life outside of work
You Possess:
Impeccable verbal, written communications and presentation skills
Strong organizational and project management skills
Comfort operating in a fast-paced environment and managing ambiguity
Flexibility to manage competing priorities and shift focus as determined by changing needs of the business
Ability to translate brand, product, trend, and merchandising information/strategies into marketable, commercially powerful social-first stories
Conceptual thinker who embraces strategy, sweats the details, and thrives on developing highly creative solutions
Knowledge of the sports/fitness/outdoor industry, athletic experience or interest = a plus
This position can be based in LA.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
