The role & impact
As a Senior Copywriter, you will help shape how Xero communicates across the UK and EMEA region. Working directly with the regional marketing team while being part of our global in-house creative agency, you will bring ideas to life through words that move people. You will ensure every piece of work feels clear, human, and distinctly Xero, balancing craft and speed to deliver work that is on-brief and on-brand.
You will write across a wide range of projects, from campaign and product messaging to lifecycle, digital, and social content. In this role, you will leverage technology to accelerate execution while owning the creative and strategic vision, using AI as a tool to augment your thinking rather than replace it. Ultimately, you will create clear, engaging copy that drives results and helps supercharge business for our customers.
The team & how they connect
You will be part of 'The Hub', Xero’s global in-house creative agency, while working closely with the regional marketing team to support their day-to-day creative needs. This involves collaborating with designers, strategists, and marketers across the business to deliver creative ideas that connect across markets and maintain global consistency.
The team is currently working on / Initially, the role will focus on
Writing and editing creative copy for campaigns, lifecycle journeys, digital experiences, and marketing materials across the region.
Collaborating with the regional marketing team to support local campaigns and content needs.
Adapting copy to suit regional nuances while ensuring the global brand tone remains consistent.
Supporting campaign concepting to bring creative thinking and clarity to ideas that can scale globally.
Where and how you can work
This role is based in the UK, serving the UK & EMEA markets.
Here are some of the things we are looking for
You have professional writing experience, whether in-house or at an agency, covering campaigns, digital, CRM, and social channels.
Your portfolio demonstrates excellence in headline craft, concepting, and both long and short-form copy.
Translating complex product messages into simple, human language is a key strength you bring to the team.
You are comfortable partnering with designers, strategists, and marketers, with a sharp attention to detail.
Experience in tech, SaaS, or B2B brand storytelling would be a strong advantage.
Switching effortlessly between headlines, emails, scripts, landing pages, and social content is second nature to you.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Top Skills
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
