Senior Copywriter - ANZ

Reposted 21 Days Ago
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Melbourne, Victoria, AUS
Hybrid
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software
At Xero, we’re here to help you supercharge your business.
The Role
The Senior Copywriter will create impactful and engaging copy for various campaigns, collaborating closely with designers and marketers to translate complex messages into user-friendly content.
Summary Generated by Built In

The role / impact

As a Senior Copywriter for the Australia and New Zealand region, you will shape how Xero speaks to our audience across these key markets. You will bring ideas to life through words that move people, writing across a wide range of projects including campaign messaging, product updates, and digital content. Your work ensures every piece of communication feels clear, human, and distinctly Xero.
You will collaborate with designers, strategists, and marketers to translate complex product messages into simple, relatable language. While you will leverage technology to accelerate execution, you own the creative and strategic vision, using your craft to drive engagement and conversion across all channels.

The team / how they connect

You will work directly with the regional marketing team on daily creative projects while staying deeply connected to The Hub, Xero’s global in-house agency. This unique position allows you to support local campaigns while ensuring regional insights are shared back to the global team to improve our collective storytelling.

The team is currently working on / Initially, you will focus on

  • Creating and editing copy for regional campaigns and lifecycle journeys to drive customer conversion.

  • Partnering with The Hub to deliver creative ideas that connect across global markets while respecting regional nuances.

  • Supporting campaign concepting to bring clarity to ideas that can scale effectively across the business.

  • Using AI tools to augment and test creative output while maintaining a high standard of craft and brand consistency.

Where and how you can work

Xero offers a flexible working environment designed to help you do your best work. This includes a mix of office-based collaboration and remote flexibility, with specific information regarding our office locations and boost days provided during the recruitment process.

Applications with a portfolio/work samples provided will be prioritized over others at review.

Here are some of the things we are looking for

  • Your portfolio demonstrates excellence in headline craft and both long and short-form storytelling across digital and social platforms.

  • You bring a proven ability to partner with designers and strategists to deliver work that is on-brief and polished.

  • Switching effortlessly between emails, scripts, and landing pages comes naturally to you.

  • You possess strong prioritisation skills and thrive when managing multiple concurrent projects in a fast-paced environment.

  • A background in tech or SaaS brand storytelling would be highly regarded as you capture our tone across various touchpoints.

  • You are proactive and resourceful, showing the initiative to elevate everyday work through curious and creative thinking.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Top Skills

Ai Tools
Digital Content
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The Company
HQ: Wellington
4,500 Employees
Year Founded: 2006

What We Do

Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.

Why Work With Us

Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.

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Xero Teams

Xero Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.

Typical time on-site: Flexible
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HQWellington, NZ
Auckland, NZ
Brisbane
Calgary
Denver, CO
Melbourne (HQ)
London, GB
Napier, NZ
New York, NY
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San Mateo, CA
Singapore
Sydney, NSW
Toronto, Ontario
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