Senior Content Strategy

Posted An Hour Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
78K-108K Annually
Senior level
Healthtech
The Role
The Senior Content Strategy role leads creative marketing strategies at Humana, collaborating closely with partners to enhance customer engagement and campaign performance.
Summary Generated by Built In
Become a part of our caring community and help us put health first
 
Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications and the creative and content produced by the in-house agency team known as the Hive, is a vital part of this transformation.

The Senior Content Strategy (internally known as a Senior Professional, Creative Development) role will drive enterprise creative, marketing excellence, and enhance business value for Humana Inc. This position requires the experience and vision to inspire and develop marketing and creative strategies based on business objectives while building trusted relationships with our marketing partners.

Key Role Functions

  • Build strong, cross-functional partnerships with the internal agency team, marketing partners, and external agencies 

  • Drive creative strategy in support of Customer Lifecycle Marketing (CLM)

  • Oversee customer-centric campaign strategies and conceptual milestones. Leverage performance marketing expertise to deliver breakthrough creative that drives results.

  • Lead by example. Demonstrate and enable collaboration, constructive critique, and agile workflows

  • Understand the business, industry and competition, leveraging that knowledge to help generate new ideas to strategically grow business and marketing strategy 

  • Ensure work is on-strategy and appropriate for the brand and the business 

  • Consistently collaborate with team members throughout the work process to foster, facilitate and consistently deliver great work that is on strategy, on time, and on budget


Use your skills to make an impact
 

    Required Qualifications

    • Bachelor's degree

    • 5+ years of Marketing with a mastery of advertising fundamentals, including: branding, planning, positioning, strategy

    • 2+ years of advertising or internal agency experience

    • Ability to identify solutions that will generate measurable results 

    • Independent self-starter and extremely detail-oriented

    • Able to present to Senior Leadership and influence decision makers

    • Ability to work well in a fast-paced team environment with an agile approach and iterative design process

    Preferred Qualifications

    • Master's Degree

    • Performance marketing

    Additional Information 

    This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.

    To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

    • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

    • Satellite, cellular and microwave connection can be used only if approved by leadership

    • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

    • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

    • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

    Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

    • Health benefits effective day 1

    • Paid time off, holidays, volunteer time and jury duty pay

    • Recognition pay

    • 401(k) retirement savings plan with employer match

    • Tuition assistance

    • Scholarships for eligible dependents

    • Parental and caregiver leave

    • Employee charity matching program

    • Network Resource Groups (NRGs)

    • Career development opportunities

    Our Hiring Process

    As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

    If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

    If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

    Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.

    Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

    Scheduled Weekly Hours

    40

    Pay Range

    The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


     

    $78,400 - $107,800 per year


     

    This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

    Description of Benefits

    Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

    Application Deadline: 12-10-2025
    About us
     
    Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.


    Equal Opportunity Employer

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

    Top Skills

    Performance Marketing
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    The Company
    Chicago, IL
    40,741 Employees
    Year Founded: 1961

    What We Do

    At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

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