Sr Specialist - Digital Content Strategy (Memphis, TN or Remote in USA)
Shape the digital voice of ALSAC and St. Jude Children’s Research Hospital.
We’re seeking a Sr. Specialist – Digital Content Strategy to lead content initiatives that inspire action and deepen engagement. In this role, you’ll craft user-first, mobile-first strategies that connect millions of supporters to our mission—helping save children’s lives.
- Lead Content Strategy: Develop and execute strategies for stjude.org and microsites to drive engagement and conversions.
- Collaborate Across Teams: Partner with fundraising, UX, design, and technical teams to deliver content aligned with business goals and user needs.
- Create & Curate: Write and edit compelling web copy, page structures, and micro-content. Oversee CMS content production and enforce brand standards.
- Innovate & Optimize: Adapt print content for digital, leverage emerging technologies, and implement best practices for SEO, accessibility, and usability.
- Own the CMS Experience: Serve as the business owner for CMS authoring tools, define requirements for templates/components, and lead training for internal users.
- Drive Campaign Success: Develop content for online fundraising promotions, banner ads, dynamic news, and digital campaigns.
- Mentor & Lead: Guide junior content specialists, lead editorial meetings, and champion governance plans for consistency and quality.
- Experience: 5+ years in web content strategy, UX writing, or digital marketing, with at least 3 years focused on web content development.
- Education: Bachelor’s degree in Journalism, English, Marketing, Advertising, or Information Technology.
- Skills:
- Expertise in CMS and digital publishing workflows.
- Strong writing, editing, and storytelling skills with impeccable grammar.
- Familiarity with HTML, Adobe Photoshop, and visual HTML tools (Dreamweaver a plus).
- Ability to thrive in a fast-paced, collaborative environment with tight deadlines.
- Mindset: Strategic thinker, detail-oriented, adaptable to new technologies, and passionate about creating meaningful digital experiences.
- Impact: Your work will help fund lifesaving research and treatment for children worldwide.
- Innovation: Be part of a team that embraces new technologies and creative approaches to digital engagement.
- Growth: Opportunities to lead projects, mentor others, and shape the future of ALSAC’s digital presence.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Top Skills
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ®
At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.”
As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude.
To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
.png)
.png)
