Senior Content Strategist – Human Resources

Posted 2 Days Ago
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Centro, Maripí, Boyacá, COL
In-Office
Senior level
Food
The Role
Develops and executes HR content strategy across the employee lifecycle. Responsibilities include managing communication calendars and governance, creating employee-facing messaging and presentations, maintaining portal content, establishing messaging frameworks, coaching HR leaders, measuring content performance, and creating campaigns that drive awareness and participation in HR initiatives.
Summary Generated by Built In

The Sr. Content Strategist is responsible for creating and executing Inspire’s HR content plan in alignment with business goals, people strategy and team member needs. This role manages content and communications across the employee lifecycle ensuring consistent, high-impact messaging across all channels.

RESPONSIBILITIES

  • Partner across Inspire People COEs and org to ensure content strategy aligns with larger HR roadmap/business priorities
  • Partner with enterprise communication team to define/create cohesive content strategy to embed global HR initiatives and messaging throughout Inspire while championing accessibility, inclusive language and consistency
  • Oversee content planning, HR communication calendars, and governance
  • Develop differentiated messaging rooted in audience insights and value/benefits
  • Ensure that employee-facing messaging, presentations, and other resources adhere to content strategy, corporate branding guidelines and enable HR business goals/objectives
  • Develop presentation content for HR townhalls, ILG meetings and other events
  • Establish messaging frameworks and improve content operations, workflows and quality standards
  • Manage content on company portal and ensure content libraries are updated periodically
  • Define audience segments and content needs across the team member journey
  • Coach senior HR leaders in storytelling and content strategy best practices
  • Use data and analytics to measure and optimize content performance
  • Own content investment decisions
  • Create marketing campaigns to build employee awareness of, buy-in and participation in HR solutions/initiatives

EDUCATION QUALIFICATIONS

  • Bachelors degree in communications, journalism, or English preferred

EXPERIENCE QUALIFICATIONS

  • 10+ years of strategic planning and stakeholder management experience in a highly matrixed business with multiple lines of business
  • 10+ years of experience managing content strategy in employee or HR communications
  • 5+ years working cross-functionally across HR to provide employee, team leader and executive communications

KNOWLEDGE, SKILLS or ABILITIES

  • Working knowledge of all HR disciplines/initiatives
  • Experience as technical writer preferred


 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Skills Required

  • Bachelor’s degree in communications, journalism, or English
  • 10+ years of strategic planning and stakeholder management experience in a highly matrixed business
  • 10+ years of experience managing content strategy in employee or HR communications
  • 5+ years working cross-functionally across HR to provide employee, team leader, and executive communications
  • Working knowledge of HR disciplines and initiatives
  • Experience as a technical writer

Inspire Brands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inspire Brands and has not been reviewed or approved by Inspire Brands.

  • Healthcare Strength Comprehensive health coverage, mental health support, disability insurance, and related programs are emphasized for support‑center and eligible management roles. Materials also reference options like HSAs and EAPs as part of a broad healthcare offering.
  • Leave & Time Off Breadth Unlimited PTO is highlighted for support‑center roles alongside paid leaves such as parental and adoption assistance. Feedback suggests these time‑off elements are a core part of the corporate employee value proposition.
  • Wellbeing & Lifestyle Benefits Employee food discounts, on‑site amenities (e.g., gym, snacks, and similar perks), and lifestyle programs add tangible day‑to‑day value. Additional benefits like commuter options, financial wellness tools, and pet insurance further broaden the package.

Inspire Brands Insights

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The Company
HQ: Atlanta, GA
Year Founded: 2018

What We Do

Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.

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