Senior Content Lead

About the role

We’re looking for a Senior Content Lead to define and elevate StockX’s editorial and social voice. This role is for a culture-forward storyteller and people leader who understands how great content shows up in feeds, lives in moments, and builds long-term brand love.

Reporting to the VP of Creative, you’ll be responsible for shaping StockX’s narrative across editorial and social channels - setting the vision for digital content alongside our ACD, and ensuring our content is sharp, relevant, and unmistakably StockX.

This is a Detroit-based role with a strong in-office presence and close collaboration with our Creative, Social, and Brand teams.

What you’ll do

• Own and evolve StockX’s content strategy across platforms and formats

• Be a hands-on content maker: writing, shooting, editing, designing, and shaping photo and video content for editorial and social outputs as both an individual contributor and a key player in larger team projects

• Ensure consistency across editorial, social, and brand storytelling

• Partner closely with Creative, Social, Brand, Comms, and Product Marketing to bring ideas to life

• Guide content for major cultural moments, campaigns, launches, and community conversations

• Shape daily and long-form editorial programming that reflects culture, credibility, and curiosity

• Ensure content is platform-native, audience-first, and built for how people actually consume media

• Use performance insights to refine strategy without compromising creative integrity

• Build scalable editorial processes, calendars, and standards that support speed and quality

• Stay deeply plugged into culture, trends, and the StockX community - anticipating what matters next

About you

• 6-8+ years of experience in editorial, content, or social storytelling, with 3+ years leading/guiding teams, projects, etc.

• Strong editorial instincts and a proven point of view on culture, voice, and storytelling

• Deep understanding of social platforms and how editorial content performs within them

• Experience shaping brand narratives through owned and social channels

• Exceptional writing and editing skills—you know how to elevate work without flattening it

• Collaborative leadership style with the ability to influence across creative disciplines

• Comfort operating in a fast-moving, culturally driven environment

• A passion for sneakers, fashion, streetwear, or adjacent culture spaces

Nice to have skills

• Background in editorial media, design, art direction, publishing, or digital-first brands

• Experience working closely with designers, video teams, and social strategists

• Familiarity with global audiences and culturally nuanced storytelling
  

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

 Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $130,000 to $150,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.