Role purpose
Lead and own commercial strategy across a product portfolio, from early-stage planning through to launch and in-market performance, ensuring strong positioning, effective execution and delivery against business objectives.
Key responsibilities
Commercial strategy & planning
- Own and manage business cases, including pricing, volume forecasts and financial performance
- Define product and portfolio positioning, value proposition and target audiences
- Establish clear go-to-market strategy and commercial frameworks to guide execution
- Translate consumer, market and commercial insights into actionable strategies
Launch execution
- Lead commercial readiness for new product launches across markets
- Define and align pricing, product range and go-to-market approach
- Ensure readiness at key milestones and manage risks related to pricing, timelines and product proposition
- Drive cross-functional decision-making to ensure aligned and timely execution
Cross-functional leadership
- Act as the central commercial lead across marketing, sales, operations and other functions
- Set direction for execution across markets and channels, ensuring consistency and quality
- Develop clear briefs and guidance to enable effective delivery by downstream teams
Market & competitive insight
- Analyse market trends, consumer behaviour and competitor activity to inform strategy
- Use insights to refine positioning and strengthen commercial performance
Performance & lifecycle management
- Own delivery against business case assumptions and commercial targets
- Identify improvement opportunities and lead actions to optimise performance
- Capture and apply learnings to inform future product and portfolio strategy
Leadership & impact
- Provide senior leadership with clear, data-led recommendations on strategy, risks and priorities
- Influence stakeholders to align on commercial direction and deliver business outcomes
Skills & experience
- Experience in commercial strategy, category management or product marketing
- Strong financial and analytical capability
- Proven ability to influence and align senior stakeholders
- Track record of delivering product launches and go-to-market strategies
- Strong communication, problem-solving and decision-making skills
- Ability to operate effectively in fast-paced, global environments
#LI-CY1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- Experience in commercial strategy, category management or product marketing
- Strong financial and analytical capability
- Proven ability to influence and align senior stakeholders
- Track record of delivering product launches and go-to-market strategies
- Strong communication, problem-solving and decision-making skills
- Ability to operate effectively in fast-paced, global environments
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
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Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
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Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
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Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
