Senior Channel Manager – Amazon & Marketplaces

Posted 4 Days Ago
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Charleston, SC, USA
In-Office
Senior level
Consumer Web • eCommerce • Retail • Manufacturing
The Role
Owns Amazon Vendor and marketplace commercial strategy across Amazon, Walmart, Target, Macy’s, Best Buy, and international channels. Responsibilities include revenue and profitability planning, SKU- and ASIN-level analysis, retailer negotiations, channel expansion, inventory and advertising coordination, marketplace portfolio management, channel P&L oversight, reporting, and leading channel support resources.
Summary Generated by Built In
Senior Channel Manager - Amazon & MarketplacesRole Overview

The Senior Channel Manager - Amazon & Marketplaces owns the commercial strategy, performance, and growth of Maxwood’s Amazon Vendor business and its expanding portfolio of third-party marketplaces, including Walmart, Target, Macy’s, and Best Buy.

This role plays a critical part in driving Amazon commercial performance, international expansion, marketplace negotiations, and cross-functional growth strategy, reporting directly to the Chief Commercial Officer.

The ideal candidate is commercially minded and analytically driven, comfortable moving between SKU-level detail and broader strategic decisions. They are a decisive negotiator who turns data into action and enjoys leading supporting resources while owning the channels as businesses they are personally responsible for growing.

Key ResponsibilitiesAmazon Vendor Strategy & Performance
  • Own the commercial performance and strategy of Maxwood’s Amazon Vendor business.

  • Build and execute annual, quarterly, and monthly Amazon plans tied to revenue, profitability, inventory, and growth objectives.

  • Dig into performance at the brand, category, SKU, and ASIN level to understand what’s driving traffic, conversion, revenue, margin, and market share.

  • Lead commercial discussions and negotiations with Amazon across cost, terms, allowances, promotions, assortment, operational issues, and growth initiatives.

  • Challenge retailer recommendations and requests when the economics or data don’t support them.

International Growth
  • Own and accelerate the Amazon Canada business, developing the assortment, inventory, pricing, and growth strategy needed to scale the market.

  • Identify and execute opportunities to expand Maxwood internationally through Amazon’s global programs and additional Amazon marketplaces.

  • Develop a repeatable framework for evaluating international opportunities based on market size, assortment fit, economics, operational requirements, and growth potential.

Marketplace Portfolio Management
  • Own the business relationships and commercial strategy for Walmart, Target, Macy’s, Best Buy, and future marketplace partners.

  • Develop channel-specific growth plans based on the customer, assortment opportunity, economics, and strategic importance of each marketplace.

  • Determine where to invest assortment, inventory, advertising, promotions, and internal resources across the marketplace portfolio.

  • Evaluate new marketplace opportunities based on revenue potential, profitability, operational complexity, and strategic value.

Cross-Functional Leadership & Reporting
  • Maintain a strong understanding of channel economics, including product margin, freight, commissions, fulfillment costs, advertising, allowances, chargebacks, returns, and promotional investment.

  • Identify performance risks and opportunities early and turn the analysis into clear actions.

  • Partner with Inventory Management on forecasting, in-stock performance, inventory positioning, and Amazon requirements.

  • Partner with Marketplace Advertising & Channel Strategy on advertising investment, PDP optimization, product launches, and growth initiatives.

  • Lead and develop Channel Support resources responsible for portal management, item maintenance, promotions, and reporting.

  • Build scalable processes that allow new marketplaces and international markets to be added without unnecessary complexity.

  • Communicate business performance, risks, opportunities, and action plans clearly to senior leadership.

What Success Looks Like
  • Amazon delivers profitable growth with clear visibility into what’s driving the business.

  • The business is understood at the SKU and ASIN level rather than reacting only to top-line results.

  • Amazon negotiations are grounded in data, economics, and a clear Maxwood point of view.

  • Amazon Canada develops into a meaningful growth channel with a defined strategy and measurable performance targets.

  • A repeatable approach is established for evaluating and entering additional international markets through Amazon.

  • Walmart, Target, Macy’s, Best Buy, and future marketplaces have defined commercial strategies rather than simply being additional places where products are listed.

  • Channel investment is directed toward opportunities with the strongest commercial return.

  • Revenue growth is balanced with margin, inventory productivity, and long-term profitability.

  • Performance issues are identified early, understood quickly, and followed by clear action.

  • Leadership can quickly understand what happened, why it happened, and what we’re doing next.

Requirements
  • 5+ years of experience in ecommerce, marketplaces, retail account management, digital commerce, or a related commercial function.

  • Significant experience managing or supporting a meaningful Amazon Vendor business.

  • Strong understanding of Amazon’s commercial model, including Vendor Central, pricing, promotions, operational metrics, terms, and vendor negotiations.

  • Demonstrated ability to analyze a business at the SKU and ASIN level and turn data into commercial decisions.

  • Strong financial acumen and experience working with revenue, margin, contribution, forecasts, budgets, and channel P&Ls.

  • Advanced Excel and analytical skills with the ability to work comfortably with large datasets and business intelligence tools.

  • Experience negotiating with large retailers or marketplace partners.

  • Experience managing multiple ecommerce or marketplace channels simultaneously.

  • A track record of presenting business performance and recommendations to senior leadership.

  • Bachelor’s degree or equivalent relevant experience.

Preferred Qualifications
  • Experience managing Amazon across multiple countries or international marketplaces.

  • Experience with Amazon’s global selling or international expansion programs.

  • Furniture, home furnishings, durable goods, or large-parcel ecommerce experience.

  • Experience managing or launching Walmart Marketplace, Target+, Macy’s, Best Buy, or similar marketplaces.

  • Experience working within a multi-brand ecommerce organization.

  • Experience with marketplace advertising and retail media.

  • Familiarity with marketplace integration and product information platforms such as Rithum/ChannelAdvisor, Salsify, or Mirakl.

  • Experience building or managing channel-level profitability models.

Core Competencies
  • Commercially Minded

  • Analytically Driven

  • Strong Negotiator

  • Growth Oriented

  • Action Oriented

  • High Ownership

  • Comfortable with Complexity

  • Decisive

  • Clear Communicator

  • Team Oriented

  • Cross-Functional

Benefits
  • 401(k) with Company Match

  • Medical, Dental & Vision Insurance

  • Flexible Spending Account (FSA)

  • Life Insurance

  • Employee Discount

  • Flexible Schedule

  • Paid Time Off

Work Location

Daniel Island, South Carolina (Charleston)

Reports directly to the Chief Commercial Officer.

Skills Required

  • 5+ years of experience in ecommerce, marketplaces, retail account management, digital commerce, or a related commercial function
  • Significant experience managing or supporting a meaningful Amazon Vendor business
  • Strong understanding of Amazon's commercial model, including Vendor Central, pricing, promotions, operational metrics, terms, and vendor negotiations
  • Ability to analyze business performance at the SKU and ASIN level and convert data into commercial decisions
  • Strong financial acumen and experience with revenue, margin, contribution, forecasts, budgets, and channel P&Ls
  • Advanced Excel and analytical skills, including working with large datasets and business intelligence tools
  • Experience negotiating with large retailers or marketplace partners
  • Experience managing multiple ecommerce or marketplace channels simultaneously
  • Experience presenting business performance and recommendations to senior leadership
  • Bachelor's degree or equivalent relevant experience
  • Experience managing Amazon across multiple countries or international marketplaces
  • Experience with Amazon global selling or international expansion programs
  • Furniture, home furnishings, durable goods, or large-parcel ecommerce experience
  • Experience managing or launching Walmart Marketplace, Target+, Macy's, Best Buy, or similar marketplaces
  • Experience working within a multi-brand ecommerce organization
  • Experience with marketplace advertising and retail media
  • Familiarity with marketplace integration and product information platforms such as Rithum, ChannelAdvisor, Salsify, or Mirakl
  • Experience building or managing channel-level profitability models
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The Company
HQ: Mount Pleasant, SC
176 Employees
Year Founded: 2004

What We Do

Maxwood Furniture is a family-owned furniture company headquartered in Charleston, South Carolina, that designs, manufactures and distributes solid solid-wood furniture across multiple brands. The company produces bedroom, dining and youth collections, operates wholesale and direct channels, and supports eCommerce and dealer partnerships while continuing to expand manufacturing and distribution capacity.

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