The Role
Owns B2B audience growth and lifecycle marketing strategies across target segments and customer stages. Develops content for demand generation campaigns, nurture programs, digital journeys, sales initiatives, events, and reactivation efforts. Creates campaign frameworks and promotional materials, analyzes content performance, and recommends optimization opportunities. Works independently, influences stakeholders, improves marketing processes, solves complex content challenges, and may coach junior colleagues.
Summary Generated by Built In
SENIOR, CAMPAIGNS & CONTENT MARKETING delivers growth campaigns and content that drive demand, engage target audiences and support business objectives. The role works independently and applies well‑developed marketing knowledge tactics to generate demand. The Senior creates and coordinates high quality content for integrated campaigns, influences stakeholders at an operational level and improves processes to support performance. The role solves difficult problems using analysis and experience and may coach less experienced colleagues.
Responsibilities
- Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
- Plan and deliver campaign content that supports functional objectives and measurable pipeline outcomes.
- Create and refine content for digital journeys, nurture tracks, sales programs, events and integrated demand generation campaigns.
- Own lifecycle marketing content, including lead nurture, opportunity nurture, lost lead reactivation and dormant database activation.
- Develop typical lifecycle programs such as new lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old opportunity reactivation and inactive lead programs.
- Create reusable campaign frameworks
- Develop advertising and promotional materials for integrated campaigns.
- Resolve complex content needs using experience, analysis and established methods.
Analyse content performance and understand how to optimise for aimed results.
Skills, Knowledge & Expertise
- Experience in B2B campaign content marketing, demand generation or a related field.
- Strong understanding of demand generation campaigns, content development and audience targeting.
- Ability to apply advanced marketing concepts to complex assignments.
- Ability to analyse content performance and provide actionable insights.
- Strong written and verbal communication skills.
- Ability to manage work independently while meeting quality standards.
Experience influencing stakeholders and supporting junior colleagues.
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Skills Required
- Experience in B2B campaign content marketing, demand generation, or a related field
- Strong understanding of demand generation campaigns, content development, and audience targeting
- Ability to apply advanced marketing concepts to complex assignments
- Ability to analyze content performance and provide actionable insights
- Strong written and verbal communication skills
- Ability to manage work independently while meeting quality standards
- Experience influencing stakeholders and supporting junior colleagues
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The Company
What We Do
Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 1,600+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
