Senior Campaign Strategist

Calix provides the cloud, software platforms, systems and services required for communications service providers to simplify their businesses, excite their subscribers and grow their value.

This is a remote position that could be based anywhere in the United States or Canada.
Help fuel global growth and drive transformation in demand generation at Calix. The campaign strategist will be responsible driving end-to-end campaign design, implementation, and optimization. They will work closely product marketing, sales to create campaigns to define objectives in an ever-expanding list of countries, understand and inform buyer personas, and create campaigns that exceed business objectives.
We are looking for someone who is passionate about tying business strategy to customer acquisition and data-driven marketing and who wants to discover and optimize new ways to engage with customers and prospects in new markets. This person may also drive new pilots, programs, and learning initiatives for the wider demand generation and marketing team. If driving customer engagement and accelerating buying cycles to grow revenue is what motivates you, please apply to join our team.

Responsibilities and Duties:

• Set the overall global demand generation strategy for the business.
• Execute our strategy, positioning the company as the leading SaaS platform in the telecom industry.
• Build account-specific strategies by tailoring marketing strategies to meet the needs of top prospect and customer accounts.
• Lead stakeholders to craft customized content for specific accounts.
• Prioritize multitouch marketing campaigns to target accounts across digital channels.
• Work closely with the analytics team to craft informative and compelling narratives to report on campaign and account based marketing performance and results.
• Develop innovative online and offline marketing strategies to support Calix’s global revenue goals.
• Develop relationships with SMEs in various sectors to assist in building a compelling, consistent value proposition for our customers.
• Proactive engagement internally with Sales and other teams within the business, to ensure delivery of value proposition for each customer.
• Help build an effective marketing automation infrastructure.
•  Work with key internal stakeholders to develop email and webinar campaign plans and own end-to-end execution.
• Lead communication on internal email campaign execution.
• Develop insight and action plans, lead updates with stakeholders and executives.
• Project manage campaign development and execution across marketing, sales, operations, and other key contributing team members.
• Develop and deepen understanding of buyer persona and continuously evolve insight into how those buyers use email and webinar channels.
• Provide channel expertise in at least one area, with the expectation that baseline knowledge of all channels well be acquired.
• Own implementation and tracking in key measurement and marketing automation tools such as Pardot and TaskRay.
• Keep up to date with marketing and campaign best practices; communicate implications for campaigns and channel efforts.
• Develop best practices, upskill team members, and identify new and innovative ways to create impact.
• Participate in campaign ideation brainstorms.
• Participate in team learning and strategy documentation.

Qualifications:

• Bachelor’s degree in Marketing/Communications or equivalent work experience.
• 8+ years demand generation, accounts-based marketing and campaign planning for telecom and B2B solutions; product marketing experience a plus.
• Experience working closely with sales, product marketing, and content marketing.
• Proficient in marketing and analytic tools - especially the Salesforce and 6Sense suite.
• Strong project management skills, preferably in demand generation.
• Understand the concept of a buyer's journey with marketing content and channels for each stage.
• Strong individual contributor with excellent written and verbal communication skills and ability to work effectively at all levels of the organization.
• Team Orientation - Willingness and ability to work in close collaboration with others to reach goals, and subordinate personnel agendas and recognize team performance.
• Ability to see the big picture as well as strong attention to detail.
• Ability to learn what makes the demand generation engine hum—and discover ways to make it run faster, better, stronger.
• Ability to work smart under pressure and efficiently on multiple project requests simultaneously in a fast paced environment where tight deadlines and unexpected complexities can crop up.
• Flexible work schedules and the willingness to travel (including potential evening, weekend and holiday work).

Location:

• Remote-based position located in the United States or Canada.

#LI-Remote

Compensation will vary based on geographical location (see below) within the United States. Individual pay is determined by the candidate's location of residence and multiple factors, including job-related skills, experience, and education.

For more information on our benefits click here.

There are different ranges applied to specific locations. The average base pay range (or OTE range for sales) in the U.S. for the position is listed below.

San Francisco Bay Area Only:

133,400.00 - 200,100.00 USD Annual

National Major Cities plus, CA, CO, NY Metro area:

116,000.00 - 174,000.00 USD Annual

Regional plus NY:

104,400.00 - 156,600.00 USD Annual