Senior Campaign Manager, Demand Gen

There are 2 actors on a network, people and machines. Just as usernames and passwords are used by people to access machines, machine identities are used by machines to identify and access each other. Venafi is the inventor of the technology that manages and protects machine identities, the most important security initiative in our Global 5000 customers. We are Warriors!
Are you passionate about making a positive impact and protecting the world from cybercriminals? If so, you may be a natural Venafi Warrior!

How You’ll Be Protecting the World:

Venafi is seeking a Senior Campaign Manager, reporting to the Head of Demand Gen, to support our growth initiatives. This is an exciting new role that will help build a growing part of Venafi’s business. This role will design and deliver effective campaigns to educate the market and drive demand for our Machine Identity Management solutions worldwide. The ideal candidate is an eager, open-minded, and high-energy individual who can roll up their sleeves to get things done by supporting campaign development and execution. This person is an excellent communicator who knows how to track milestones, blend strategy, creativity, analytics and project management skills together. 

In this role you will:

• Lead strategic planning and digital customer journey execution of integrated marketing campaigns to reach a defined target audience.
• Work in collaboration with product marketing, sales, overlays and organizational leaders to develop a deep understanding of our audience strategy, including key personas, ideal customer profiles, and market drivers.
• Support the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position Venafi as an industry leader in Machine Identity Security at every stage of the buyer’s journey.
• Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals.
• Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
• Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
• Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
• Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders.
• Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with Venafi.
• Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
• Document processes, create templates, publish program briefs and execution instructions.
• Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time

The ideal Venafi Warrior will be armed with:

• Experience in B2B Enterprise Technology Marketing
• 7-10 years of multichannel campaign strategy development and marketing execution experience
• Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors.
• Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
• Strong writing skills with the ability to write copy from messaging developed by product marketing.
• A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia and Marketo.
• Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
• Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization.
• Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives.
• Thrives in a fast-paced evolving environment.

More About Venafi:

Venafi is the undisputed heavy weight champion in Machine Identity Protection. Why? Because we created the category and are light years ahead of anyone that would consider competing! Gartner has recognized Venafi as number one in our space and as it turns out, one is NOT the loneliest number!

Venafi is the inventor of the technology that secures and protects keys and certificates. Venafi protects machine identity types by orchestrating cryptographic keys and digital certificates for SSL/TLS, IoT, mobile and SSH. Many of the largest organizations in the world use Venafi.
Billions of dollars have been spent protecting user names and passwords and almost nothing protecting keys and certificates—organizations are just now realizing that protecting keys and certificates is as important as protecting user names and passwords.
The bad guys know this and are using stolen or forged keys and certificates to attack networks and steal data. In fact, Gartner says 50% of network attacks will use certificates.

Come help us protect the world!

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