Senior Campaign Manager, Cloud AI

About
Arm is seeking a results-driven B2B marketer with cloud and data center campaign experience to lead global, integrated marketing campaigns for the Cloud AI Business Unit. This role is responsible for the end-to-end strategy, planning, and execution of campaigns that drive awareness, consideration, and preference for Arm in the cloud and data center ecosystem.
The ideal candidate is a strategic marketer with deep expertise in campaign development, multi-channel orchestration, and product-led storytelling. You will partner closely with Product Marketing, Comms, Content, Creative, and Paid Media teams to bring Arm's value proposition to market and accelerate customer acquisition.
Responsibilities

• Strategy & Planning
• Develop global campaign strategy, messaging, and audience/value-prop frameworks aligned to business goals.
• Build annual and quarterly campaign plans across awareness, consideration, and preference stages.
• Translate product positioning into compelling narratives and assets in partnership with Product Marketing.
• Create clear, actionable campaign briefs and refine strategy based on customer, driven, and market insights.
• Execution & Performance Optimization
• Lead execution across paid, owned, and partner channels (email, paid media, ABM, social, events, web, etc.).
• Handle timelines, budgets, resources, and agency relationships to ensure high-quality delivery.
• Establish benchmarks and reporting frameworks; analyze performance and optimize messaging, targeting, and channel mix.
• Leadership & Stakeholder Management
• Present strategies and results to senior leadership with clear insights and recommendations.
• Influence cross-functional teams and drive alignment toward shared goals.
• Contribute to process improvements and standard methodologies across the Global Marketing team.

Required Skills and Experience

• Shown success developing and delivering integrated, multi-channel B2B marketing campaigns.
• 7+ years of B2B campaign marketing experience, ideally in SaaS, cloud, or data center.
• Deep understanding of the B2B buyer journey and full-funnel marketing.
• Exceptional communication, storytelling, and cross-functional collaboration skills.
• Strong analytical skills with high attention to detail and a continuous-improvement mentality.
• Strong grasp of developer marketing for cloud and data center, including audience needs, channels, and messaging.
• Excellent project management capabilities with experience leading multiple initiatives simultaneously.
• Experience handling budgets and working with agencies or external partners.
• Bachelor's degree in marketing, business, or related field.

Highly Desired Skills and Experience

• Knowledge in B2B semiconductor marketing, especially for data centers.
• Recent ABM experience and enterprise marketing experience; agency experience preferred.
• Ability to interpret insights from marketing automation, CRM, and analytics systems output.

Salary Range:
$188,300-$254,700 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email [email protected] . To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.